How AI avatars are transforming customer service in business
What hasn’t AI transformed? Many business fields have evolved in recent years thanks to the tools that Artificial Intelligence has provided, one of them is customer service, through the use of AI avatars.
This is a new way in which companies are interacting with their public, trying to be more efficient and sophisticated in their processes. AI avatars are a very interesting figure in this transformation of customer service, as they have allowed companies to interact with their customers in a more personalized and efficient way than ever.
These virtual assistants are equipped with natural language processing and machine learning technology, which has redefined the customer experience by providing faster responses, solving problems more accurately, and even anticipating potential customer needs.
In this article we will delve deeper into the topic of AI avatars, how they are changing the rules of the game in customer service and what they bring to today’s modern companies.
Let’s start with the basics: What is an AI avatar?
When we talk about an AI avatar, we refer to the virtual, dynamic and animated representation of a person through Artificial Intelligence to interact with users in an automated and personalized way.
These avatars have the ability to simulate a human conversation, answer questions, provide assistance and solve problems, without the need for direct human intervention.
The digital avatar market is growing considerably
Everything indicates that the strategy of digital avatars is not a passing fad but is here to stay and grow constantly. According to a report by Spherical Insights, the global digital avatar market size is expected to reach $283.47 billion by 2032, a clear sign that businesses are increasingly investing in this tool.
“Technological advances in 3D modeling, animation and rendering result in increasingly realistic and visually appealing digital humans. Conversations become more attractive and closer because these avatars can look very similar to humans,” they noted in another report from the Market Research Future portal.
In this report they also indicate that the main market that uses AI avatars is North America, driven by the launch of new products and expansions of others, which has increased the need for this virtual assistance. Likewise, the Asia-Pacific region is the fastest growing region in terms of AI avatars, which is very promising for the immediate future.
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