Autore: martechcubejohn

Banks suffered an astounding $485.6 billion loss to fraud and scams last year, highlighting the urgent need for them to outpace criminals. Fraud analytics plays a crucial role in enabling banks to transition from merely reacting to fraud to proactively preventing it.

Explore how fraud analytics helps detect and prevent various types of fraud, minimizing financial losses and improving customer trust and satisfaction.

What is Fraud Analytics?

Fraud analytics combines artificial intelligence (AI), machine learning, and predictive analytics to enable advanced data analysis. By leveraging these technologies, banks can quickly analyze and gain insights from vast amounts of data.

The integration of technological analytics with human expertise provides numerous benefits, including identifying fraud, uncovering hidden patterns, and predicting future threats. Most importantly, it allows banks to respond to suspicious activities in real time.

Why Banks Need Fraud Analytics

The rise of digital banking has been exponential, particularly during the pandemic, when in-person banking became less accessible. This shift has generated massive volumes of digital data, creating new opportunities for fraudsters to exploit vulnerabilities in banking systems.

Each new digital banking channel introduces a wave of fraud tactics. Traditional rules-based systems often fail to keep up, as fraudsters quickly adapt to and bypass established rules. This leaves banks in a continuous cycle of reacting to new schemes.

Fraud analytics breaks this cycle by proactively analyzing large data sets in real time, identifying unusual patterns that traditional systems might miss. This enables banks to calculate accurate transaction risk scores and make informed decisions before approving transactions.

Key Benefits of Fraud Analytics

Predict Future Fraud Risks

Fraud analytics shifts banks from reactive to proactive strategies by using machine learning models to analyze historical data and predict potential fraud patterns. This forward-looking approach helps banks stay ahead of fraudsters and prevent issues before they escalate.

Real-Time Fraud Detection to Minimize Losses

Fraud analytics systems use pattern recognition and real-time monitoring to swiftly detect anomalies, reducing the impact of fraudulent activities. Early detection protects both the bank and its customers from significant financial losses.

Enhanced Customer Trust and Satisfaction

Proactive fraud prevention reassures customers that their funds and sensitive information are secure. This fosters greater trust and satisfaction, strengthening the relationship between banks and their clients.

To Know More, Read Full Article @ https://ai-techpark.com/fraud-analytics-powered-by-ai/

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As systems grow increasingly complex and interconnected, the challenges facing DevOps teams become more intricate. Hybrid infrastructures, microservices, and real-time operations strain traditional tools, paving the way for artificial intelligence to revolutionize how DevOps operates.

This evolution isn’t just about automation—it’s about reimagining how teams monitor and respond to issues in dynamic environments. AI promises smarter, faster, and more efficient DevOps processes, particularly in monitoring and incident response.

When Traditional Tools Are Insufficient

DevOps has always focused on collaboration and optimizing speed. However, with the rise of multi-cloud environments, diverse applications, and distributed teams, traditional monitoring tools often fall short. Static thresholds fail to adapt dynamically to increasing demands, leading to unnecessary delays due to manual intervention.

Take, for instance, monitoring a microservices architecture. A single service failure can cascade across the entire system, yet traditional tools may flag the issue too late—or miss it entirely. AI excels here by analyzing massive data sets in real time, detecting patterns, and addressing potential failures proactively.

AI shifts monitoring from reactive to proactive. It doesn’t just alert teams to problems—it predicts them, enabling businesses to prevent disruptions altogether.

Smarter Monitoring with AI

AI-powered monitoring systems go beyond tracking metrics. They observe, learn, and adapt, making them indispensable for DevOps teams managing complex infrastructures.

These systems detect anomalies early, identifying even subtle deviations from normal operations. Dynamic, AI-driven thresholds replace outdated static benchmarks, adapting to real-time changes in system behavior. Additionally, AI simplifies complex data by presenting insights through intuitive visualizations, enabling teams to make swift, informed decisions.

For organizations running continuous integration and deployment pipelines, this capability is transformative. AI identifies bottlenecks in code, optimizes workflows, and enhances system reliability—all before users experience any impact.

But monitoring is only part of the equation. What happens when something goes wrong?

The Future of AI in DevOps

The future of AI in DevOps is incredibly promising. Imagine self-healing systems that detect and resolve issues with minimal human input. Predictive analytics will advance significantly, enabling companies to anticipate and mitigate threats before they arise.

AI will also improve communication between technical teams and business leaders, fostering collaboration and alignment. This synergy will drive innovation and operational excellence, positioning organizations for long-term success.

To Know More, Read Full Article @ https://ai-techpark.com/ai-devops-monitoring-incident-response/

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Feedzai, the world’s first RiskOps platform, has achieved two significant accolades from Chartis Research. We are proud to be recognized as the leading AI-driven anti-fraud platform and to rank among the top 5 overall in the prestigious RiskTech AI 50 2024 rankings.

These achievements underscore Feedzai’s pioneering role in leveraging artificial intelligence and machine learning to advance financial risk management. With an AI-first approach, our technology is designed to swiftly adapt to emerging fraud and scam patterns.

Feedzai Among Top 5 in RiskTech AI 50 2024 Rankings

It is a privilege to be named the top AI-driven anti-fraud platform in Chartis Research’s RiskTech AI 50 2024 report. This recognition reflects our unwavering commitment to empowering the financial sector with real-time fraud detection and prevention, delivering unmatched precision through state-of-the-art AI and machine learning.

We are equally honored to place #4 overall in AI, a notable achievement in a highly competitive industry. This ranking highlights Feedzai’s innovative approach to combating fraud and financial crime.

Driving Financial Services with an AI-First Approach

Feedzai’s recognition stems from its AI-first foundation. From the very beginning, we have built our platform with AI at its core, ensuring our models are flexible, responsible, and well-governed—key differentiators in fraud and financial crime prevention.

Unlike many legacy systems developed before the rise of AI, Feedzai’s technology was purpose-built for modern challenges. Traditional systems often rely solely on rules-based models, which, while effective against established fraud patterns like account takeovers or card-not-present fraud, struggle with evolving threats such as authorized push payment scams.

Understanding customer behavior is critical in addressing complex, individualized fraud scenarios like elder fraud or purchase scams. Rules-based systems alone often fall short in these nuanced cases.

Feedzai’s patented technologies are tailored exclusively for fraud and financial crime prevention. At the heart of our platform is AutoML, which accelerates the deployment of machine learning models from weeks or months to mere days, streamlining the fight against fraud.

Continued Recognition for Feedzai’s Innovative AI Technology

The acknowledgment from Chartis Research reinforces Feedzai’s dedication to safeguarding commerce and financial services through advanced AI and machine learning. This honor adds to a series of accolades affirming our leadership in fraud prevention.

Recently, Feedzai was named a Leader in the 2024 IDC Worldwide Enterprise Fraud Solutions Vendor Assessment. The IDC MarketScape report highlighted our omnichannel capabilities, enabling real-time monitoring of customer interactions and transactions to enhance accuracy and improve customer experiences.

Additionally, Feedzai was recognized as a Leading Contender in Datos Insights’ Behavioral Biometrics Market Analysis for innovations in behavioral biometrics and device fingerprinting. Our biometrics solution also earned recognition in Quadrant Solutions’ SPARK Matrix™: Behavioral Biometrics, 2023 report.

To Know More, Read Full Article @ https://ai-techpark.com/feedzai-ranks-top-5-in-risktech-ai-50-2024/

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Fraud is already a complex challenge, but merchants face an additional hurdle: first-party fraud perpetrated by their own customers. Unlike second- or third-party fraud, first-party fraud occurs when consumers use their legitimate payment credentials to commit dishonest acts for personal gain. This creates a significant challenge for acquiring banks and payment service providers (PSPs) in assisting merchants with fraud prevention.

To effectively support merchants, acquiring banks must develop a thorough understanding of how first-party fraud operates. This article explores how acquirers and PSPs can help merchants mitigate first-party fraud and protect their profits.

What is First-Party Fraud?

First-party fraud involves a consumer intentionally defrauding a merchant for personal or financial gain. In these cases, the consumer obtains goods or services without paying for them. Customers may commit this type of fraud for various reasons, discussed below.

Often referred to as "friendly fraud" or "first-party misuse," industry leaders like the Merchant Risk Council advocate using the term “first-party misuse” to emphasize the seriousness of these actions. The rationale is simple: there’s nothing friendly about fraud. Over time, “first-party misuse” is expected to replace “friendly fraud” as the standard term.

First-party fraud (or misuse) is particularly challenging for businesses because it originates from legitimate customers, complicating detection and prevention efforts. It’s akin to realizing that “the call is coming from inside the house.”

Six Common Types of First-Party Fraud

Chargeback Fraud

Customers dispute legitimate transactions after receiving goods or services, requesting refunds or chargebacks through their financial institution. Merchants ultimately bear the financial loss.

Buyer’s Remorse

After making a legitimate purchase, a customer regrets it and, unable to return the item, requests a refund or chargeback.

Family Fraud

A household member, often a child, makes unauthorized purchases using a parent’s payment credentials. The parent disputes the charges, resulting in a chargeback.

Return Fraud

Customers exploit return policies by returning used, stolen, or counterfeit items for refunds or store credit.

Coupon/Discount Abuse

Customers manipulate promotional offers or create multiple accounts to exploit first-time customer discounts.

Unrecognized Transactions

Customers dispute charges they don’t recognize, often due to unclear billing descriptions or subscription renewals after free trial periods.

To Know More, Read Full Article @ https://ai-techpark.com/first-party-fraud-insights/

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Acquiring banks often face the challenge of balancing merchant satisfaction with risk management. On one hand, they aim to keep merchants happy by enabling quick payouts. On the other, they must protect themselves from financial losses if a merchant's risk profile unexpectedly shifts. Dynamic risk assessment plays a crucial role in safeguarding acquirers while supporting businesses with the liquidity they need to operate smoothly.

Here’s how Feedzai’s Dynamic Risk Assessment, available as an add-on to its Merchant Monitoring solution, helps acquirers mitigate risk while ensuring merchants maintain access to vital cash flow.

The Cash Flow Challenge for Merchants

Cash flow is essential for merchants, especially small businesses, to sustain operations. Access to funds allows merchants to replenish inventory, pay employees, settle utility bills, and maintain vendor relationships.

However, studies reveal that nearly 75% of merchants frequently experience delayed payouts. Without timely access to their earnings, many businesses face severe cash shortages, threatening their survival.

To address this issue, some acquirers are adopting same-day payouts for merchants in good standing. In markets like Australia and Brazil, payouts are even offered intra-day or on-demand. While these measures benefit merchants, they also increase financial exposure for acquirers if a merchant’s risk level is underestimated.

Current Merchant Risk Management Approaches

Acquirers typically employ several strategies to balance risk management and merchant needs. Each has its advantages and limitations:

Increased Merchant Deposit Requirements

Pros: Helps acquirers offset liability risks by requiring merchants to maintain larger reserves.

Cons: Reduces merchants' available cash flow, making it harder to cover operational expenses.

Faster Settlements for Merchants in Good Standing

Pros: Rewards merchants with a strong track record, offering quicker access to funds.

Cons: Excludes newer merchants who lack a year’s history, even if they meet other risk criteria.

Transaction Data Analysis

Pros: Provides insights into individual transaction risks.

Cons: Focuses on transaction-level data, often missing aggregated risk signals and relying on manual processes prone to human error.

To Know More, Read Full Article @ https://ai-techpark.com/smart-merchant-risk-strategies/

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Delivering an improved digital employee experience (DEX) has become a top priority for many enterprise IT leaders, as it directly influences productivity, employee morale, and other critical aspects of business success. However, many organizations still lack the necessary visibility into their IT ecosystems to fully understand how digital tools impact employee experiences and productivity. This gap often hinders efforts to effectively manage the digital workplace and provide employees with an exceptional experience.

To gain deeper insights into these challenges, Lakeside Software conducted a survey of IT leaders, exploring their perspectives on DEX and the obstacles and opportunities they face in today’s workplace. Here are the key findings:

Doing More with Less: The New Normal

In the face of economic uncertainty, 65% of IT leaders identified "doing more with less" as their primary focus. The pressure to streamline operations while leveraging technology to maintain productivity and employee satisfaction is a challenge many leaders are navigating.

A crucial step in achieving this balance is understanding which digital tools employees rely on and identifying underutilized resources. By analyzing endpoint data—such as usage patterns across devices like laptops, desktops, and handhelds—companies can pinpoint inefficiencies and reduce unnecessary expenses.

For instance, a New York-based bank analyzed endpoint data and discovered they only needed to replace a fraction of the 7,000 laptops initially slated for refresh. This data-driven decision saved approximately $9.6 million, proving that visibility into IT assets can lead to significant cost savings while preventing wasteful spending.

Enhancing the Digital Employee Experience

Improving DEX benefits both employees and organizations. A better digital experience fosters higher engagement and satisfaction, which boosts productivity and reduces turnover. This explains why 45% of IT leaders in the survey are prioritizing DEX enhancements.

This trend aligns with Gartner's prediction that by 2025, half of all IT organizations will have a dedicated DEX strategy, team, and management tools—up from just 5% in 2021. The connection between employee satisfaction and digital tools underscores the importance of investing in DEX, especially given that replacing an employee can cost about 33% of their annual salary.

Leveraging AI and predictive analytics to monitor endpoint data is one of the most effective ways to improve DEX. These tools enable IT teams to proactively identify and resolve issues before they escalate, minimizing disruptions and enhancing employee satisfaction. As noted in the survey report, high-quality endpoint data insights allow IT teams to address potential problems early, preventing costly downtime and frustration.

To Know More, Read Full Article @ https://ai-techpark.com/it-leaders-top-priorities/

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Having spent many years immersed in IT and information security, I can confidently say it has been a rewarding journey. Over time, I’ve observed a significant shift in how organizations perceive cybersecurity. It has gained prominence and relevance, with the role of the Chief Information Security Officer (CISO) evolving positively. CISOs are no longer seen as mere “blockers” but as agents of change who actively contribute to business decisions, enhance visibility, and drive impactful organizational outcomes.

Cybersecurity today is increasingly focused on balancing risk with opportunity and innovation. It serves as an impartial source of information to help executives make informed decisions while aligning with the organization’s objectives. However, many Boards and Executive Committees still view cybersecurity as a technical issue relegated to lower levels. This perception is compounded when cybersecurity leaders rely on overly technical jargon, causing interest to wane.

Senior Leadership’s Role in Cybersecurity

Top executives can no longer evade their responsibilities regarding cybersecurity. Effective security measures are far more impactful when they have the support of leadership. To foster this alignment, cybersecurity must transition from an operational concern to a strategic priority. It requires a mindset shift, emphasizing strategy, risk management, and trust-building to navigate today’s digital challenges.

Executives must adopt a comprehensive self-assessment model to gauge their accountability in cybersecurity. Many still fail to grasp the strategic impact of cyber risks and the necessary measures to ensure resilience. By partnering with their CISOs as strategic allies, executives can strengthen their organizations’ security posture and resilience.

Strategies for Communicating Cybersecurity to Executives

Drawing from my experience as a former CIO and CISO, here are actionable tips for engaging C-level executives:

Align with Strategic Priorities

Frame cybersecurity as an enabler of organizational goals like revenue growth, operational efficiency, and market expansion. Position it as a strategic asset that offers competitive advantages rather than a cost burden.

Highlight Cyber Risk Impact

Explain the potential consequences of cyber incidents, from financial losses and operational disruptions to reputational harm and regulatory penalties. Use relatable examples to emphasize the urgency.

Use Real-Life Examples

Present case studies of competitors or similar organizations that faced security breaches. These tangible stories resonate with executives and illustrate the real-world impact of neglecting cybersecurity.

To Know More, Read Full Article @ https://ai-techpark.com/cybersecurity-for-c-level/

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In today’s digital era, cloud computing has become a cornerstone of application modernization and digital transformation. By 2025, it’s anticipated that over 85% of organizations will adopt a cloud-native approach for application development. Yes, you read that correctly!

The primary goal of this approach is to streamline development processes, enhance scalability, and boost agility. Unlike traditional methods, cloud-native development doesn’t follow rigid rules. Instead, it focuses on addressing unique business challenges and leveraging the most suitable software solutions.

Are you ready to harness the power of cloud-native development? Understanding the strategies for modern application development is key. Let’s dive deeper!

What is Cloud-Native Development?

Cloud-native development involves designing, building, and running applications using the principles of modern cloud computing. While it offers significant advantages, developers often face challenges during development and deployment.

This approach utilizes the infrastructure and services provided by cloud platforms like Google Cloud Platform and Amazon Web Services. A hallmark of cloud-native applications is their microservices-based architecture, which enables developers to access on-demand resources, unlimited computing power, and advanced application frameworks.

Top Strategies for Cloud-Native Application Development

If you’re planning to develop modern applications using cloud-native methods, consider these key strategies:

Utilize Microservices

Microservices are small, independently deployable services, each dedicated to a specific business function. This approach offers several benefits:

Efficient resource allocation tailored to each service’s needs, optimizing performance and cost.

Greater flexibility, as updates to one service don’t impact others.

Enhanced resilience, ensuring the system remains operational even if a single service fails.

Faster development and deployment cycles.

Choose the Right Tech Stack

Selecting the appropriate frameworks and languages is critical for cloud-native development. Ensure your choices align with the application’s specific requirements.

Some tools excel in microservices development, while others are ideal for real-time or data-processing applications.

Adopting the right tech stack enhances developer productivity and ensures better outcomes.

Stay updated with industry trends and evolving requirements to make informed decisions.

To Know More, Read Full Article @ https://ai-techpark.com/cloud-native-devops-strategies-simplified/

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Netskope offers a unique capability to deeply inspect network packets (post-decryption) and understand the interactions between users and the SaaS applications they use. This enables the application of granular policy controls to regulate specific actions, such as downloading, uploading, editing, posting, or creating content within any application. However, it’s essential to avoid imposing such restrictions on critical business applications like corporate email or OneDrive that employees rely on for their daily tasks.

Understanding Managed and Unmanaged Applications

While analyzing SaaS application traffic, Netskope identifies the unique instance ID of each application. This allows it to distinguish between personal and corporate accounts, even if they share the same URL. Netskope labels applications managed by your IT department as “Managed,” ensuring corporate accounts are securely monitored and controlled.

Why the Managed vs. Unmanaged Distinction Matters

In today’s cloud-first environment, employees use numerous applications to boost productivity. While this can improve efficiency, it also creates significant security challenges. Sensitive data becomes scattered across multiple apps, making it harder for IT teams to enforce security policies.

Managed Apps: These are officially approved and supported by IT, vetted for security, compliance, and reliability (e.g., Microsoft 365, Salesforce, Slack).

Unmanaged Apps (Shadow IT): These are apps employees use without IT approval, often posing security risks despite their good intentions.

How Netskope Addresses the Challenge

Netskope leverages the managed vs. unmanaged app classification to enhance security and control:

Visibility: Netskope provides a clear view of all cloud app usage, identifying both managed and unmanaged apps to eliminate blind spots and enhance data control.

Granular Control: Different policies can be applied to managed and unmanaged apps. For instance, managed apps might be accessible only from authorized devices, while unmanaged apps can be blocked or restricted.

Data Protection: Tailored data loss prevention (DLP) rules safeguard sensitive information, with stricter controls applied to unmanaged apps to prevent data leaks.

Threat Prevention: Netskope scans unmanaged apps for malware and other threats, protecting against potential attacks.

Compliance: By monitoring and managing unmanaged app usage, Netskope helps organizations meet regulatory requirements such as GDPR, HIPAA, and PCI DSS.

To Know More, Read Full Article @ https://ai-techpark.com/shadow-it-managed-apps/

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Traditional business intelligence (BI) tools have long struggled to keep pace with modern business demands. Despite their decades-long use in supporting data-driven decision-making, they come with limitations such as static dashboards, manual analysis, and dependence on technical experts.

The Rise of Augmented Analytics

Augmented analytics represents a groundbreaking approach that integrates artificial intelligence (AI) and machine learning (ML) to unlock deeper insights from data. By automating data preparation and uncovering hidden patterns, it generates actionable recommendations that address the shortcomings of traditional BI systems. The driving forces behind this innovation include the explosion of data volumes, advancements in AI, and heightened customer expectations for faster, smarter decision-making.

Businesses today demand more than reactive insights—they require predictive and prescriptive analytics to guide strategy and execution in real-time. Augmented analytics rises to meet these demands, reshaping the decision-making landscape.

Transforming Decision-Making

Informed decision-making is a hallmark of successful businesses, yet human error and bias often hinder data interpretation. Augmented analytics leverages AI-driven, unbiased analysis to enable faster and more accurate decisions.

For example, advanced statistical models powered by ML analyze data trends to deliver precise predictive insights. Businesses can now anticipate market shifts, customer behavior, and operational bottlenecks with unprecedented accuracy. Real-time insights further bridge the gap between analysis and action, enabling seamless strategy execution.

A retail chain identifies underperforming stores within hours of a sales dip.

A financial institution detects fraudulent transactions before they escalate.

These capabilities redefine decision-making, making it faster, smarter, and more reliable.

Real-World Applications

Augmented analytics is not just theoretical—it is actively transforming industries.

Supply Chain Optimization

AI-powered analytics helps organizations predict disruptions, assess supplier performance, and optimize inventory. Industry 4.0 companies are already revolutionizing supply chains with IoT and machine learning.

Customer-Centric Marketing

Personalization is key in modern marketing. Augmented analytics enables brands to design hyper-targeted campaigns by analyzing customer preferences and behavior in real-time, fostering engagement and loyalty.

To Know More, Read Full Article @ https://ai-techpark.com/augmented-analytics-business-intelligence-transformation/

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