Autore: martechcubejohn

Roy, could you start by sharing your journey from your role in Israeli cyber defense to co-founding Rezonate and your vision for the company?

Yes, thank you for the opportunity to share. I headed Israeli Cyber Defense Operations, where I was responsible for defending Israel’s critical infrastructure and public companies against cyber attacks, cyber terror, and digital espionage. My mission during over 20 years of service was to develop cutting-edge technology and lead cyber defense operations. I was also part of the founding team of NISA, Israel’s equivalent of the NSA, and established alliances with numerous countries and business partners.

I moved to Boston eight years ago to pursue my MBA at MIT Sloan. Following that, I served as the VP of Product Incubation at Cybereason. I founded three market-changing lines of business, including Cybereason’s flagship XDR product and its strategic partnership with Google Cloud. My journey has always been about pushing boundaries and innovating in cybersecurity around new challenges. When we realized that identity was the new perimeter in security operations, we saw that organizations still struggle to protect it. We had many ideas for revolutionizing identity security technology, so we started Rezonate.

What do you see as the most pressing issues currently facing identity access management, and how are these challenges impacting enterprises?

The shift to the cloud has been monumental, even accelerating during economic downturns for cost-saving and efficiency. Traditional endpoint and network-centric security needed to evolve to include cloud-forward environments. Users and machines have become the new focal points for both defenders and attackers. With 85% of attacks stemming from compromised identities, legacy systems cannot sufficiently protect them. That’s why my partner, Ori Amiga, and I saw a unique opportunity to challenge these outdated approaches on both the cybersecurity and identity and access (IAM) sides with an innovative identity-centric security solution, leading to the founding of Rezonate.

Can you explain the role of identity security posture management (ISPM) and its importance in today’s security landscape?

Identity security posture management is critical for reducing your identity attack surface. Understanding what your security controls are, monitoring identities to ensure they have the least privileged access, and being able to remediate access automatically when a risk or threat is detected. ISPM helps you identify and prioritize high-risk identities: Spots accounts with excess privileges, dormant accounts, misconfigured access, and elevated risk profiles. Posture management also streamlines the remediation process. Implementing ISPM supports regulatory compliance, enhances audit performance, and ensures effective policy enforcement. It also helps organizations to continuously monitor security issues and enforce best practices and policies.

To Know More, Read Full Interview @ https://ai-techpark.com/aitech-interview-with-roy-akerman/

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With the holiday shopping season approaching, e-tailers are gearing up to take advantage of major shopping days like Black Friday, Cyber Monday, and similar events. Social media trends highlight that livestream shopping has become an effective tool for driving holiday purchases and engaging audiences. Through live video shopping, this trend brings excitement to buying products, discovering influencers, and connecting with brands, increasingly positioning it as a mainstream shopping experience.

Livestream Shopping: A Growing Holiday Strategy

Live commerce, a recently popular shopping approach, combines entertainment and purchasing, allowing audiences to watch, interact, and buy in real-time. This strategy aligns well with the holiday season, when consumers seek exclusive deals and new products. For businesses, livestreaming is an engaging way to promote holiday specials, sales, and product launches. By leveraging influencer marketing, companies can tap into influencers' dedicated followers, achieving strong conversion rates and connecting with targeted audiences through a blend of social interaction and e-commerce.

Tech and Platforms: Powering Livestream Shopping

Choosing the right technology and platform is essential for scaling livestream shopping during the holiday rush. Top e-commerce companies use dedicated livestream platforms that support real-time communication while incorporating features for audience interaction, like chat functions and live polls. Seamlessly integrating Video Commerce technology with inventory and payment systems also ensures a smooth shopping experience. Platforms designed specifically for live selling offer features such as “Call to Action” buttons and product purchase options directly within the stream.

A reliable influencer marketing platform is also vital. Leading platforms offer analytics tools and social media integration, enabling brands to adapt campaigns and quickly connect with ideal influencers. This approach broadens reach, particularly among demographics that trust influencer recommendations for holiday shopping.

Talent and Influencers: Key to Successful Livestreams

Influencer marketing plays a pivotal role in livestream shopping, especially during the holidays. Selecting hosts experienced in live shopping is crucial—they’re more than just endorsers; they entertain, inform, and inspire audiences to make holiday purchases. During these events, influencers add a personal touch, creating a friendly shopping environment that feels like a recommendation from a friend. This authentic connection enhances conversion rates, as audiences are more likely to respond to recommendations from relatable figures.

To Know More, Read Full Article @ https://ai-techpark.com/scaling-livestream-shopping-during-the-holidays/

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Branding profoundly shapes customer experiences. While many global brands are easily identified by their logos, jingles, or color schemes, branding extends well beyond these visual elements. It should be woven into every interaction with customers — and no touchpoint is more essential than the contact center.

As the frontline of customer engagement, contact centers significantly impact brand perception and loyalty. Yet, companies often overlook the connection between brand image and the customer service experience. By implementing a cohesive branding strategy in the contact center, businesses can use advanced technologies like AI to turn routine customer interactions into powerful opportunities to reinforce brand identity, build emotional connections, and drive growth.

The contact center should be a channel to promote your brand, not a place where customer satisfaction is compromised. Advanced conversational AI enables brand consistency by engaging callers in such natural, human-like dialogue that they may not realize they’re speaking to an automated system.

These enterprise voice assistants efficiently handle routine inquiries, such as FAQs and order statuses, establishing a foundation of trust with customers. This trust is critical to contact center success, particularly in an industry where employee turnover reached 38% in 2022. Reliable AI support helps manage workloads by handling many routine calls, allowing human agents to focus on more complex, sensitive issues that require empathy.

Conversational AI also enables hyper-personalized interactions. In today’s market, personalization is a key expectation, and forward-thinking companies leverage AI-analyzed data to tailor each customer interaction. When callers hear a lifelike AI voice, they tend to speak naturally, sharing more context about their issues and preferences. This rich data helps AI provide deeper insights into customer emotions and needs, enabling companies to tailor their communication strategies and build stronger customer relationships. Insights from these conversations also allow businesses to improve their processes, ensuring consistently exceptional customer experiences.

Contact centers have evolved from cost centers into key drivers of revenue and brand equity. This shift gives companies a unique opportunity to adopt customer-focused approaches that address caller needs while promoting brand identity. Today’s most innovative contact centers use advanced AI to become dynamic, solution-oriented brand assets, delivering exceptional customer experiences and fostering sustainable business growth.

To Know More, Read Full Article @ https://ai-techpark.com/brand-identity-of-contact-centre/

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As the holiday season nears, businesses gear up to maximize operational efficiency, enhance customer interactions, and streamline processes. Artificial intelligence (AI) has become crucial in meeting these objectives, especially when customer activity reaches its peak. However, AI’s capabilities also bring essential questions: Will it serve as a valuable ally to simplify holiday operations and delight customers, or could it jeopardize customer trust and brand reputation?

This article examines AI's role this holiday season, highlighting its benefits as a powerful asset yet acknowledging the complexities and risks it introduces, especially with the rise of deepfakes. We'll explore how AI influences operational efficiency, poses unique challenges, and practical ways to navigate the holiday season with AI as an asset.

Friend or Foe? Weighing AI’s Benefits and Risks

Balancing AI’s Advantages Against Potential Pitfalls

AI’s value in meeting seasonal demand is evident—tools like chatbots, AI-powered inventory management, and smart recommendations enhance efficiency for B2B businesses navigating the season’s demands. However, these advantages come with risks: unregulated AI can lead to biased interactions, data privacy violations, and reputational damage.

With rapid AI advancements, businesses must carefully balance AI’s benefits with its risks, considering issues like fraud and data manipulation. Prioritizing trust, fairness, and transparency in AI design is essential for businesses looking to leverage AI responsibly.

Mitigating Deepfake Risks: Practical Steps for B2B Businesses

Proactive Solutions to Strengthen Security Against Deepfakes

To minimize deepfake risks, companies need a proactive approach. Here are actionable strategies:

Use AI-Driven Detection Tools: Leverage machine learning and image analysis for deepfake detection, as seen in solutions from Microsoft and Deeptrace, to identify and manage manipulated content.

Establish AI Security Protocols: Just as physical assets are secured, AI systems require multifactor authentication, regular audits, and up-to-date security measures.

Educate and Raise Awareness: Training employees to recognize potential deepfakes equips teams to respond to suspicious media or communications.

Partner with AI Security Vendors: Collaborate with specialized vendors who offer advanced data security solutions, helping businesses protect against deepfakes and other cyber threats. Case studies show that AI monitoring can reduce cyber-related incidents by 30%, underscoring the value of investing in security.

To Know More, Read Full Article @ https://ai-techpark.com/is-ai-your-friend-or-foe-this-holiday-season/

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Product design is a dynamic and ever-evolving field, continually shaped by new technologies, with AI and generative AI emerging as transformative forces. These technologies are revolutionizing how product designers approach their work, seamlessly merging technology with creativity to create innovative and user-friendly products that we interact with daily.

AI-driven design tools empower product designers to experiment with multiple design iterations, enabling them to collaborate more effectively with cross-functional teams and tackle complex design challenges. Built on advanced AI and machine learning (ML) algorithms, these tools streamline visual design processes, allowing designers to generate highly accurate, personalized visuals faster and more efficiently.

To help you navigate the best AI tools for product design, AI TechPark has curated a list of the top AI design software and tools for 2024. These platforms will help designers create product designs that are not only visually appealing but also highly functional.

Uizard Autodesigner

Uizard Autodesigner is an essential tool for digital product and service designers, offering the ability to create editable UI designs from text prompts. This AI-powered design tool generates multi-screen designs for both mobile apps and web applications, enabling designers to select visual styles and themes aligned with specific business needs. With its intuitive AI, Uizard simplifies and accelerates the UI design process, making it a favorite among UX/UI professionals.

NVIDIA Omniverse

NVIDIA Omniverse is a powerful platform widely adopted by product designers who need advanced 3D graphics and simulation capabilities. It integrates 3D design, spatial computing, and physics-based workflows across multiple third-party apps and AI services. Ideal for product and industrial designers, NVIDIA Omniverse enables realistic 3D rendering, which makes it easy to visualize and bring complex designs to life with stunning, photorealistic visuals.

With new AI design tools emerging constantly, choosing the right ones can be a challenge. However, the tools above offer unique features that harness the power of AI to automate repetitive tasks, understand user preferences, and suggest designs tailored to those preferences. By leveraging these cutting-edge AI tools, product designers can streamline their workflow, enhance their creativity, and bring innovative designs to life faster than ever before.

In 2024 and beyond, AI-driven design software will play an essential role in enabling product designers to push the boundaries of creativity and efficiency. With these powerful tools at your disposal, the possibilities for product innovation are limitless.

To Know More, Read Full Article @ https://ai-techpark.com/top-4-product-designer-software-in-2024/

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As the business world embraces globalization and faster results, leaders from top executives to data analysts and marketing managers increasingly turn to real-time analytics. This powerful tool allows them to tap into the potential of streaming data, yielding valuable insights that drive business growth.

For instance, a large manufacturing company leverages real-time analytics to predict equipment failures before they happen, boosting productivity across departments. This exemplifies the true power of real-time analytics—unlocking the potential to transform any company into an industry leader.

Real-time analytics gives you the agility and foresight needed to outpace competitors and achieve lasting revenue growth well into the future.

What is Real-Time Analytics and Streaming Data?

Real-time analytics involves analyzing data almost immediately after it is received, enabling businesses to adapt quickly to ongoing events and make timely decisions. It relies heavily on streaming data, which comes from sources like sensors, social media, customer interactions, and financial transactions. Unlike traditional batch processing, which examines data at set intervals, streaming data is continuously analyzed as it flows in.

This guide will help you understand the core concepts of real-time analytics, streaming data, and the benefits they offer. We’ll discuss the necessary technologies, key components, and actionable steps for implementing reliable real-time analytics in your organization.

Real-Time Analytics and Streaming Data in Depth

The ability to interpret data as it arrives enables businesses to respond flexibly and immediately to changing needs.

What is Real-Time Analytics?

Real-time analytics provides insights from data as it streams in, without the delays associated with traditional batch processing. This immediate visibility helps businesses react quickly, make strategic decisions, and refine plans in response to real-time trends.

What is Streaming Data?

Streaming data is the constant flow of information from various sources. In a business context, it feeds directly into real-time analytics, creating actionable insights. Some examples include:

Social media feeds – for brand sentiment analysis and ad performance.

IoT sensor data – for factory, supply chain, and energy monitoring.

Financial transactions – to detect fraud and optimize profitability.

Customer website activity – to analyze behavior, fine-tune marketing, and predict future customers.

As real-time analytics matures, it will be embraced by more sectors, from logistics providers optimizing delivery routes to banks enhancing fraud detection. Current trends indicate a future rich with new Business Intelligence technologies, driven by the demand for instant data analysis. Real-time analytics is not a fleeting trend but a transformative force that will shape the future of business.

To Know More, Read Full Article @ https://ai-techpark.com/real-time-analytics-with-streaming-data/

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Welcome Frederik, could you tell us more about your role at BeCause and how your journey has shaped the company’s mission?

As the CEO of BeCause, I focus on how our AI-powered technology platform fits into the larger narrative of advancing hotel sustainability across the broader travel and tourism sectors. Part of my role is facilitating the connections between BeCause and key industry players to create a global ecosystem where reliable, and trustworthy, sustainability data flows seamlessly between hotels and tourism companies, regulatory bodies, booking platforms, eco-certification issuers, industry organizations, and ultimately, travelers.

When we launched BeCause, our goal was to provide hotels with a more efficient, cost-effective, and transparent way to collect and share their sustainability data. This enables them to a) Reduce the time and cost required to get certified — currently, the main way hotels substantiate sustainability claims and showcase their sustainability credentials; and b) Give the growing number of consumers seeking sustainable accommodations easy access to that information.

As the only company on the market focused on solving the specific challenges hotels and tourism companies face in managing their sustainability data, we have emerged as the standard for data exchange. This is especially significant given where we are in our journey as a company. While the flow of sustainability data might not seem particularly exciting, it is central to modern corporate decision-making and, increasingly, financial operations.

Effective data management processes allow hotel leaders to make the innovative sustainability investments required to reduce the industry’s carbon footprint. Within this context, part of my role is to represent this standard, so I participate in organizations such as the Climate Committee at the Danish Industry Federation.

In terms of how my journey has shaped the company’s mission, I think it’s at the heart of what we do. Growing up in Oman, I witnessed the degradation of coral reefs firsthand, much of it caused by tourism. This experience left a lasting impact on me.  Like many, I love to travel and explore the world, but that passion shouldn’t come at the expense of our planet. Opting for more sustainable accommodations is one way we can reduce the harmful effects of travel, but before BeCause consumers lacked a verifiable way to identify which properties were truly committed to protecting the environment.

Professionally, I come from the world of management consulting, so I’m equally at ease with diving into the granular details while maintaining a big-picture perspective – crucial skills for a CEO.

To Know More, Read Full Interview @ https://ai-techpark.com/aitech-interview-with-frederik-steensgaard/

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The advent of AI-powered adaptive commerce is transforming B2B e-commerce for enterprises across various sectors. Beyond merely enhancing customer insights or product recommendations, AI is now driving a new approach that blends physical and digital realms—often referred to as “phygital.” By integrating AI into physical environments, B2B e-commerce firms are crafting seamless and engaging shopping experiences that bridge online and offline spaces. Here’s how AI-driven physical technology is disrupting B2B e-commerce, along with tips based on our experience.

The Rise of Phygital Experiences in B2B E-Commerce

With the rapid rise of digital transactions, B2B companies are now adapting to meet the needs of clients who value both online convenience and tangible engagement. Phygital technology combines digital interfaces and AI-driven data with physical touchpoints, offering an integrated experience. Industries such as manufacturing, retail, and wholesale are especially suited for phygital solutions, as buyers often prefer to inspect products firsthand. For example, AI-AR and AI-VR tools allow B2B firms to offer virtual product interactions, giving clients a hands-on experience even if they’re not physically in a showroom.

How AI Drives Phygital Transformation

AI plays a crucial role in creating phygital experiences, providing insights that seamlessly integrate digital and physical interactions. Here’s how AI contributes to various aspects of phygital solutions:

Predictive Analytics for Personalization: Machine learning processes vast amounts of customer data, enabling B2B firms to deliver relevant recommendations. AI can personalize in-person experiences by presenting tailored information when customers visit a showroom or virtual demo.

Real-Time Data Integration: Phygital experiences require interoperability between digital and physical realms. AI consolidates data across sources to ensure up-to-date information on stock, pricing, and offers is available to both online and in-store customers.

Enhanced Customer Service with Chatbots and Virtual Assistants: Digital assistants and chatbots answer customer questions and guide them in making informed purchases. These can be deployed online or at physical kiosks to provide consistent support.

As AI technology continues to advance, phygital experiences in B2B e-commerce will reach new heights. Future innovations, like generative AI for enhanced virtual assistance and IoT for deeper digital-physical integration, promise even more robust phygital solutions. Companies that embrace these advancements early will likely achieve a competitive edge, offering unprecedented levels of customer satisfaction and convenience. Ultimately, the future of B2B e-commerce lies in balancing the tangible engagement of traditional sales with the efficiency of digital platforms. Phygital technology, supported by AI, will boost client satisfaction, drive sales, and streamline operations—ushering in a new era for B2B e-commerce.

To Know More, Read Full Article @ https://ai-techpark.com/revolutionizing-e-commerce-with-phygital-technology/

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Today, enterprises find themselves on the cusp of a transformative era, poised to unlock unprecedented business value by harnessing the full potential of AI. According to McKinsey, 44% of companies implementing AI report reduced operational costs, with many also experiencing revenue growth. However, successful AI adoption and modernization involve more than just deploying the latest technologies.

To achieve meaningful AI integration, organizations must first deeply understand their existing processes and pain points, establish robust data management practices, and align AI capabilities with broader business objectives. This approach enables improvements in efficiency, accuracy, cost savings, and compliance, empowering companies to excel in competitive markets and maximize AI’s impact and return on investment.

AI’s Role in Driving Business Transformation and Resilience

When implemented thoughtfully, AI can do more than optimize current operations; it can create new pathways for business growth and innovation. By aligning technology investments with strategic objectives, organizations can leverage AI to gain insights, anticipate market trends, enhance customer experiences, and streamline operations.

AI adoption also enhances resilience by supporting proactive risk management and scenario planning. With AI-driven predictive analytics, companies can anticipate challenges, optimize resources, and address potential disruptions. This proactive stance improves efficiency and builds agility, equipping businesses to respond quickly to market changes and competitive pressures. Through strategic AI integration, enterprises establish resilience, enabling them to adapt to uncertainties and sustain high performance.

Beyond technology investments, leadership is essential in this dynamic environment. Cultivating a culture of learning and innovation, supported by AI and modern technology, promotes sustainable growth, nurtures talent, and seizes emerging opportunities to distinguish the organization from its competitors.

AI has already transformed numerous aspects of business, and data-related functions are no exception. The push toward using AI for business value reflects a significant shift toward data-driven innovation, with operational excellence soon becoming an imperative. By strategically leveraging AI’s potential, companies can elevate efficiency, customer experiences, and market leadership. With reliable data as the foundation, businesses are well-prepared to navigate the complexities of an AI-powered world.

To Know More, Read Full Article @ https://ai-techpark.com/ai-data-business-power/

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Throughout 2024, data analytics continued to play a crucial role in driving data-based decision-making for B2B companies, while investment in advanced data technologies surged. These new tools offer deeper insights, predictive capabilities, and more sophisticated analytics to improve governance. The tools listed below are equipped with powerful features across BI, predictive modeling, natural language processing, and governance, reshaping the landscape of B2B data analytics.

Here are our expert reviews on the top five data analytics tools that defined 2024 and how each one can help businesses leverage data more effectively.

Key Trends Shaping Data Analytics in 2024

Before diving into the tools, let’s look at some major trends in data analytics for 2024. AI and machine learning have moved from innovative add-ons to essential components that support real-time insights and forecasting. Data quality and governance have become even more significant, with more companies prioritizing structured data environments for better compliance and integrity.

Natural language processing (NLP) has unlocked new capabilities in handling structured and unstructured data, such as analyzing customer sentiment and predicting market trends. The tools in our list excel in seamless integration, AI capabilities, and enhanced governance, addressing these trends.

Tool #1: Power BI — Leading in Visualization

Overview:

Microsoft’s Power BI retains its top position in data visualization and reporting due to its strong integration and user-friendly interface. It makes complex data accessible, empowering B2B teams to make informed decisions.

Key Features:

Seamless Integration with Microsoft Suite: Easy data extraction, manipulation, and analysis.

AI-Infused Predictive Analytics: Predictive models based on past data trends for future insights.

Enhanced Governance and Compliance: Features such as role-based access and data governance, essential for regulated industries.

Best Use Cases:

Highly effective for sales and operations teams looking for real-time analytics. B2B companies can use Power BI’s KPI and data modeling features to optimize customer service metrics and sales funnels.

The best data analytics tool depends on a company’s specific needs, such as scalability, integration ease, and advanced analytics like NLP or machine learning. Tools like Power BI and Tableau lead in visualization, while Looker Studio offers a seamless cloud-native experience. SAS shines in compliance-focused environments, and ML tools offer robust predictive capabilities.

As we look to 2025, AI-driven analytics, real-time decision-making, and embedded data tools are set to continue their rapid growth. Each of these five tools laid the groundwork in 2024 and will continue shaping the data analytics landscape in the years ahead.

To Know More, Read Full Article @ https://ai-techpark.com/top-5-data-analytics-tools-2024/

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