Autore: martechcubejohn

During the holiday season, consumer expectations evolve at a breakneck speed, the constant change in algorithms is reshaping the digital terrain, and data has become the new gold. It can be a challenging task for Chief Marketing Officers (CMOs) to handle the upcoming turbulence in the ever-evolving business landscape. So, amid this turbulence, a powerful tool that emerges as an ally is artificial intelligence (AI).

AI has taken center stage to understand and aid the demands of marketing leaders and business owners to stay ahead of the curve and ensure a long-term successful business. However, it is essential to future-proof the marketing strategies before we head into the upcoming years.

This article will be a strategic guide to future-proofing your marketing strategies with the help of AI.

2024 AI-powered Marketing Strategies

Marketing leaders believe that in 2024, the marketing landscape will likely continue evolving, with new trends and strategies emerging. Let’s take a glance at some AI-powered marketing strategies that CMOs might find valuable:

Interactive Content

Engaging content is one of the easiest ways to interact with users, as it tends to grab more attention and shares, which often keeps them hooked on your website. Examples of interactive content include polls, AR/VR experiences, quizzes, and shoppable posts.

AI-generated Video Marketing

Video is one of the most dominant forms of marketing, as users are more interested in watching the product than hearing about it. AI-generated visuals in the form of short videos, live streams, and interactive videos capture the audience’s attention and convey the correct message.

Influencer Marketing Platforms

Influencer marketing is steadily rising as marketers believe that it helps to upscale their brand through marketing campaigns by 67% in comparison to not having AI influencer marketing platforms. These AI influencer marketing platforms provide AI-driven analytics to users to get valuable insights into audience demographics, engagement rates, and ROI.

Privacy-Centric Marketing

The foundation of contemporary marketing is ethically trained AI, which provides unmatched accuracy in customer-centric monetization and communication. Businesses need to give user data protection a priority in light of growing privacy concerns. It will be essential to employ tactics like transparent data practices and zero-party data collection, which is the collection of data directly from customers.

To Know More, Read Full Article @ https://ai-techpark.com/marketing-strategies-with-ai/

Read Related Articles:

Things You Should Know About Quantum Computing

Automated Driving Technologies Work Maximize your growth potential with the seasoned experts at SalesmarkGlobal, shaping demand performance with strategic wisdom.

AI has impacted industries from the medical to education, and the legal world is no different. But as I take a closer look at the impact of AI in my part of the legal world, I see it as useful but limited. Our firm uses some AI products to generate predictions regarding the examination of patent applications, such as what classification of invention or technology type the application will receive at the USPTO.  This is a useful way to check that we are communicating important aspects of inventions effectively and helps us predict how the examination is likely to proceed.  It is not perfectly accurate, but is accurate enough to be helpful and requires a lot less effort than the more manual approach we used before.

We have also explored the ability of AI to produce initial drafts of legal documents.  While it is true that working off an existing draft can often be more efficient than writing it from scratch, a pretty crucial step in writing a legal document is to think about the structure of the document and use that thinking to organize the writing.  Language-based AI is especially challenging to simulate, and the industry might not be there yet. Currently, AI does not help very much with certain kinds of legal writing.

As with every other advance in automation, it is not clear yet what impact this will have on employment and careers.  I’d say a big concern is that AI could be used to produce superficially passable legal work at discount prices.  Such output might appear, particularly to customers who are not well-versed in the law, to perform its function adequately, but may have hidden flaws that, absent responsible review by skilled practitioners, might not be discovered until it is too late.  What, for instance, will stop an unscrupulous lawyer from contracting to produce many wills or trust documents, use an AI platform to crank them out with little or no oversight, and pass the result off as his or her work?  In that case, many of the documents’ efficacy would not become apparent for years or decades and could lead to contention or loss long after our enterprising huckster has retired to a remote island.

Much like the AI that runs automated phone systems, AI-produced legal instruments may go through a period in which they adequately address the most common or typical issues, but fail to address, or perhaps miss entirely, the situations that require closer attention.  This is not the sort of thing people should gamble with, and it would be hard to prevent before it was able to do considerable damage.While AI is an exciting and possible time-saving technology there are still limitations on how it can be used, especially in the legal community.

To Know More, Read Full Article @ https://ai-techpark.com/the-impact-of-ai-in-the-legal-world/

Read Related Articles:

Information Security and the C-suite

Automated Driving Technologies Work Maximize your growth potential with the seasoned experts at SalesmarkGlobal, shaping demand performance with strategic wisdom.

The holiday shopping experience has come a long way, from customers battling crowds of shoppers in a busy mall or market to the convenience of browsing online. Today, artificial intelligence (AI)-powered shopping solutions have changed the game entirely. Even retailers have embraced the competitive advantage of AI shopping, with the expectation that AI will drive their sales in the holiday season of 2023.

This article will discuss how retailers can excel in holiday sales with AI-powered gift choices.

Why Are Retailers Embracing AI Shopping?

According to a global survey, around 71% of retailers have embraced AI this holiday season with the belief that it will enhance the shopping experience for their customers, with 69% expecting AI to boost seasonal revenue and increase customer satisfaction. This optimization fueled the belief that customers will purchase more when AI is embraced by retailers. Let’s see why in-store or online retailers are embracing AI shopping with some examples:

AI Helps Enhance the Customer Experience

Thanks to AI, retailers can make the customer journey much more convenient and engaging. Customers no longer have to wait in long lines when they adopt the buy-online and pick-up-in-store concepts.

A great example is Zara’s AI robot, which elevates the in-store shopping experience. Zara introduced AI robots, which help customers avoid long lines and reduce their waiting time; rather, customers can buy the product online and visit the shop to pick it up. The robot further fetches the product from the back of the automated retail store and speeds up the in-store collection process.

AI Driving Sustainability in Retail

According to the IBM Institute of Business Value, around 84% of customers prefer sustainable brands, and AI has the potential to achieve zero-waste initiatives. This is a good example of on-demand manufacturing, where it not only solves the problem of personalization for customers but also leads to fewer returns and a decrease in CO2 emissions.

One of the best examples is that H&M Group has harnessed the power of AI to make fast fashion sustainable. In 2021, H&M launched the Body Scan Jeans pilot project, where customers could have their bodies 3D scanned in-store, enabling them to try different denim colors and styles virtually.  

To Know More, Read Full Article @ https://ai-techpark.com/retailers-excel-with-ai-in-holiday-sales/

Read Related Articles:

Things You Should Know About Quantum Computing

Trends in Big Data for 2023

Maximize your growth potential with the seasoned experts at SalesmarkGlobal, shaping demand performance with strategic wisdom.

The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on ecommerce merchants to adapt the online shopping experiences to maximize profitable conversions.

Meeting this challenge requires a focus on five key areas:

Enhance ecommerce site search with dynamic ranking and merchandising:

With every cent counting more, merchants should closely track behavioral data around how products are performing and adjust how high they rank in onsite searches. If a product can’t stand on its own and deliver significant sales, it needs to be less visible. Those less visible products can still be shown to those who might be interested through personalization. Equally, search can rank products based on margin and inventory, so shoppers aren’t shown out of stock items. Modern site search platforms leverage similar technology to ChatGPT, such as large language models and image recognition/deep learning.

Make category pages work harder

Merchants are increasingly focused on driving more traffic directly to category pages, as they try to shorten the path to purchase. With most category pages consisting of rows of product images, the downside is that shoppers that don’t buy will click away without ever seeing the brand messaging and offers that typically exist on a store’s home page.

Merchants can rectify this by displaying more personalized editorial on category pages, highlighting USPs, brand values, discounts, offers, and wider inventory. The aim should be to encourage visitors to explore more of the site, with fewer bounces, more pages-per-visit, and ultimately more sales.

Reward VIP customers

It’s always easiest to generate sales from your most loyal customers—particularly in downturns when buyers become more risk averse. This makes it imperative that merchants segment their returning customers based on customer lifetime value, and invest in delivering custom experiences to repeat purchasers. Reward visiting VIP customers with tailored content and promotions that makes them feel special and valued, including early access to sales, exclusive offers or limited availability products that others can’t get.

Win over socially conscious shoppers

Because budgets have tightened, more shoppers are comparing the costs and benefits of different sites. Brands therefore need to be especially focused on highlighting areas that provide value, such as socially conscious initiatives. These appeal to consumers who are looking to only buy ethically sourced clothing, demand a commitment to sustainability, or only shop organic or locally produced, for example.

Merchants need to be able to recognize shoppers’ social values, and tailor their shopping experience with products or content that appeals. Socially conscious filters can allow shoppers to tailor their experience in line with their values, so they only see organic or sustainable merchandise for example. And socially conscious visual badging, which demonstrates how each purchase benefits a specific cause, such as dollars donated to charity, can really help shoppers feel engaged.

To Know More, Read Full Article @ https://ai-techpark.com/adapting-to-economic-uncertainty/

Read Related Articles:

AI in Medical Imaging: Transforming Healthcare

Importance of AI Ethics Maximize your growth potential with the seasoned experts at SalesmarkGlobal, shaping demand performance with strategic wisdom.

The holiday season is approaching, and companies are eager to organize events for employees that provide opportunities to celebrate their achievements and foster a sense of friendship. However, with the help of generative AI, event planning companies can easily arrange next-level holiday parties that will create an unforgettable employee experience for their clients in years to come.

Before we dive into how generative AI has the potential to revolutionize company holiday parties, let’s get a brief understanding of this cutting-edge technology. Generative AI uses machine learning (ML) algorithms to generate creative and new content like art, text, or music, which enables the event planner’s computer to automatically produce content based on existing patterns and make perfect tools to enhance party planning and experiences.

In this article, we will explore the role of generative AI in event planning and how you can implement it properly this virtual holiday season.

Implementing Generative AI in Party Planning

Hosting a holiday party can have a significant impact on your client’s satisfaction and their company culture. For companies hosting parties, this is an ideal opportunity for employee engagement, boosting their morale, and celebrating functions like Christmas and the New Year together in a stress-free environment.

So, with the help of generative AI, event planners can plan and set the right tone for the party. Here are a few key aspects to look for when implementing generative AI in party planning:

Identifying Party Goals

To boost the morale of employees and strengthen team unity, event planners must identify party goals to make important decisions; for this, you can depend on generative AI to meet these objectives.

Generative AI can create a positive and joyful atmosphere where clients can relax and have fun. To strengthen team unity, generative AI suggests team-building activities and interactive games during these holiday parties. By using generative AI, you can leverage technology to enhance the overall Christmas theme party experience.

Gathering Essential Party Details

While generative AI can assist with many aspects of party planning, it is essential to have a solid foundation before diving into artificial intelligence (AI)-powered event management tools and applications.

Once the goal of the party is established, event planners can move ahead in gathering essential party details, which include party date, budget, venues, and the use of fun technologies like AI chatbots for interactive conversations or VR and AR technologies for virtual tours of the party or gaming sessions.

These objectives can be accomplished effortlessly with the help of generative AI, which not only assists in finding venues according to your criteria but also helps in making the whole process efficient and streamlined.

To Know More, Read Full Article @ https://ai-techpark.com/generative-ai-holiday-party/

Read Related Articles:

Things You Should Know About Quantum Computing

Diversity and Inclusivity in AI Maximize your growth potential with the seasoned experts at SalesmarkGlobal, shaping demand performance with strategic wisdom.

What would be your valuable advice for budding entrepreneurs and industry professionals?

To budding entrepreneurs and industry professionals, I offer this valuable advice: place a profound emphasis on your customers. Cultivate an obsession with understanding them on a deep level. Dive into the intricacies of their challenges, and endeavor to craft solutions that precisely address these issues.

An important lesson to remember is to avoid the common pitfall of creating solutions in search of problems. This sounds funny but it is surprisingly common. Instead, start by identifying genuine problems within the market. Let these authentic needs guide your innovation, ensuring that your efforts are purpose-driven and aligned with real-world demands.

By prioritizing your customers’ needs, adopting a problem-first approach and consistently refining your offerings based on feedback, you can forge a path to success that is both impactful and sustainable.

Could you elaborate on the key strategies or actions you have implemented or plan to implement?

Regarding our key strategies and actions, we’re actively expanding our team in both research and development, as well as in customer-facing roles. This growth is instrumental in enhancing our capabilities and ensuring effective support for our clients.

A pivotal focus is on the introduction of comprehensive end-to-end solutions. These solutions are strategically designed to empower customers to swiftly achieve results using our deviceWISE platform. By streamlining the adoption process, we’re enabling clients to accelerate their journey towards IoT integration and maximize the benefits of our technology.

Furthermore, we’re deeply committed to harnessing the potential of Artificial Intelligence (AI) as a transformative force for industrial productivity. Our investment in AI technology underscores our belief in its capacity to revolutionize operations and enhance efficiency in the industrial landscape. This commitment drives us to develop and deliver unique AI-driven products that stand at the forefront of innovation.

A recent milestone includes the launch of our “connected machine offer.” This pioneering solution empowers machine builders with a comprehensive turnkey package for delivering connected machines. This offering opens doors for machines-as-a-service models, remote support capabilities and an array of additional functionalities, thereby enabling our clients to stay ahead in the competitive market.

In essence, our strategies encompass team expansion, holistic end-to-end solutions, AI integration and innovative product launches.

Please share your source of inspiration for exploring various facets of technology.

My source of inspiration for exploring various facets of technology stems from a profound curiosity about the boundless possibilities that technology offers to reshape and elevate our world. The rapid evolution of technology has the potential to revolutionize industries, enhance human experiences, and solve complex challenges.

To Know More, Read Full Interview @ https://ai-techpark.com/aitech-interview-with-ricardo-buranello/

Related Articles

AI and Blockchain Revolution

Ethics in the Era of Generative AI

Maximize your growth potential with the seasoned experts at SalesmarkGlobal, shaping demand performance with strategic wisdom.

In today’s rapidly evolving business world, regulatory compliance is not just a buzzword; it helps in the success and sustainability of organizations. Regulatory requirements become more complex as companies from various industries are turning to innovative technologies like regulatory technology (RegTech) and artificial intelligence (AI) to streamline their compliance processes and enhance efficiency.

This article outlines how AI can empower your business through RegTech and how it will likely embrace compliance in the future.

Empowering Businesses through RegTech

The rise of RegTech is in response to the growing complexity of reporting and regulations that companies might need. Thus, business decision-makers and C-level executives need to understand the importance of Regtech, as it is not just about compliance but about leveraging the technology to keep pace with the competitive edge. With AI, it is easy to work on compliance as it provides predictive insights into risk and regulatory trends, which enables you and your team to make a decision and stay ahead of the curve.

Ways RegTech and AI Can Be Leveraged to Help Automate Regulatory Compliance

AI and RegTech, when combined, have a lot of potential, as they will help C-level executives and decision-makers transform their businesses and reduce the complexity of making and understanding regulatory requirements.

Monitor Transaction

By monitoring and analyzing transactions, AI can detect patterns of different behaviors, which will indicate any fraudulent activities. By implementing RegTech solutions and using a scoring system to determine alerts, AI can produce a better report with an appropriate probability if it finds inconsistencies.

The Future of Compliance with RegTech and AI

The future of compliance has a lot of potential when it collaborates with AI and RegTech. The powerful synergy that has transformed and impacted innovations in regulatory compliance has laid the foundation for a better future. As technologies evolve, the integration of AI and RegTech will be essential for companies seeking stable growth and competitive advantage in the regulatory landscape. By staying ahead, C-level decision-makers can make decisions to mitigate potential risks and grab new opportunities for innovation and exploration.

Conclusion

Overall, the major application of AI and RegTech is around predictive analysis and assessment to test the company’s performance in different market conditions. With AI, the whole process can be tracked and monitored automatically without human intervention. However, artificial intelligence in RegTech is still in its infancy today, although there is regulatory compliance that needs automation through AI. Thus, it is evident that its emergence may take some time.

To Know More, Read Full Article @ https://ai-techpark.com/ai-and-regtech-solutions/

Read Related Articles:

Information Security and the C-suite

Things You Should Know About Quantum Computing Maximize your growth potential with the seasoned experts at SalesmarkGlobal, shaping demand performance with strategic wisdom.

As the number of generative AI tools continues to proliferate, companies must determine the risks and rewards of using the technology as well as design a framework for implementation

When it comes to generative artificial intelligence (GAI), there is no going back. The genie is out of the bottle and companies must now grapple with a number of big questions. For example, what guardrails should be put in place for employees looking to take advantage of AI’s tremendous potential? Do the risks associated with the emerging technology outweigh the benefits? Is there a way for humans and machines to co-exist in a mutually beneficial relationship?

GAI is different from what many people think of when it comes to AI. Instead of the human-like robots that are often portrayed in movies and the media, generative AI is a form of machine learning that can produce content – including audio, code, images, text, simulations, and videos – more quickly than humans can on their own. Which makes their use enticing.

Guidance principles for corporate use of AI

Implementing appropriate guidelines allows companies to use the power of generative AI while reducing the risk of being affected by its negative aspects. While no set standard will work for all companies, guidelines should adhere to three principles.

Principle 1: Be AI-safe and secure

When you submit a question to tools like ChatGPT, Google Bard, and Claude AI, that information is stored and used to train it further. Once businesses send information to these tools, they effectively hand over that data to an external entity and lose control over its use. And that has consequences.

“If you’re in healthcare, finance, or any other regulated environment, there are severe implications for misuse of the information you’re in charge of,” says Post. “Those types of organizations should not jump in until they have been properly trained and have guardrails put in place.”

LLMs can also open the door to intellectual property theft because people unwittingly give them proprietary information such as trade secrets, company financial data, personally identifiable information from clients, and customers, and much more.

Safety, security, and privacy comprise the first guiding principle and ensure employees do not input anything into a generative AI tool that they should not share.

A collaboration between bytes and brain

The guidance principles are meant to raise awareness about the current state of AI tools. Humans will need to learn to work with AI, not rebel against it.

“It’s a bytes and brains collaboration,” says Dr. Norrie. “We must figure out the machine instead of letting the machine figure us out. It is best to establish your AI guidelines while you’re developing your own knowledge and understanding of how you plan to govern and regulate its use.”

To Know More, Read Full Article @ https://ai-techpark.com/navigating-the-future-of-generative-ai/ 

Read Related Articles:

Importance of AI Ethics

Diversity and Inclusivity in AI

Maximize your growth potential with the seasoned experts at SalesmarkGlobal, shaping demand performance with strategic wisdom.

In the ever-evolving landscape of theology, three revolutionary forces have gained momentum and have a promising future in reshaping industries. These three are quantum computing (QC), artificial intelligence (AI), and blockchain technology, which have already left a mark in various domains. Thus, by combining these three technologies organizations can benefit researchers by improving scalability, efficiency, and security when implemented in the real world.

So, in this article, we will explore the future of quantum computing, AI, and blockchain technology by exploring the potential and powerful synergies, challenges, and opportunities.

Quantum Computing

As discussed in our previous articles, quantum computing has the potential to address the traditional computing methods that the modern technological industry needs, for example, in manufacturing, finance, astronomy, and many more. QCs are capable of performing complex calculations at a much faster magnitude than traditional computers. For example, quantum computing can be used to optimize the supply chain, enhance financial risk management, improve drug discovery, and optimize e-commerce logistics.

Revolutionizing with AI

Artificial intelligence has made a remarkable contribution to our industry by enabling machines to perform tasks that were previously conducted by humans. AI has a bright future for making daily work autonomous, self-improvement, unstructured data, and understanding complex equations. With quantum computing and quantum machine learning algorithms, we can process and analyze massive datasets with efficiency, empowering AI systems to predict accurately and make correct decisions.

Blockchain Technology

On the other hand, blockchain technology is a distributed ledger that enables transparent and secured transactions without the need for banks or financial institutions by introducing decentralized cryptocurrencies like Bitcoin. Blockchain technology comes with the concept of “proof-of-work” used in many blockchains, which requires computation tasks. By adding new blocks, tampering with the blockchain becomes even more difficult. Blockchain technology can be used in other areas as well, like smart contracts, supply chain monitoring, the delivery of secure medical records, and voting systems.

Overall, blockchain technology offers a secure and immune way to manage and store data related to the Quantum machine learning system. By harnessing the power of blockchain technology, financial organizations can ensure that the data is safe and up-to-date. As quantum computing is continuously advancing, blockchain technology has become an important tool for securing QML systems.

To Know More, Read Full Article @ https://ai-techpark.com/blockchain-ai-and-qc/ 

Read Related Articles:

AI in Medical Imaging: Transforming Healthcare

AI and RPA in Hyper-automation

Maximize your growth potential with the seasoned experts at SalesmarkGlobal, shaping demand performance with strategic wisdom.

The shopping season has approached, and customers are already planning their holiday splurges for the end of the year. If you are one of those 334 million Americans who are going to be part of Black Friday and Cyber Monday, you might want to take a glance at your emails and discount links for more details about the retail and e-commerce stores and make a shopping list before the sale.

However, all these moves are frequently being tracked by criminals to get your information and benefit themselves. There are numerous ways that cybercriminals take undue advantage of these rush hours, from spam, and clickbait to duping URLs, and one wrong move may put your valuable information in the wrong hands.

In today’s article, let’s focus on the best practices that customers can use to defend themselves from common cyber threats and other malicious activities.

Check Twice Before Giving Out Credit Card Information

Credit card information can be stolen in several ways by cybercriminals during this festive season.

Here are a few things you must check before giving your credit card information:

Read for customer reviews and double-check the URL before making any online payments.

According to global sources, around 65% of users face irregular pop-up purchases while using credit cards or other modes of e-payment. Take note of how much personal information you are providing to any website before checking out.

Don’t Shop on Hotspots

Even though open hotspots are free and easy to use, customers should be aware of safety and security before connecting to the public Wi-Fi network.

Avoid shopping on public Wi-Fi networks, like in airports, coffee shops, or shopping malls. Open hotspots are extremely dangerous, as it is the perfect time for hackers to get into your PC, tablet, and mobile devices.

Hackers generally use open hotspots to intercept communications between you and the connection point, so instead of interacting directly with the hotspots, you send your information to the hacker.

It is always recommended to use a VPN (virtual private network) service, which creates a secured and private tunnel between your device and open hotspots.

Gone are those days when you had to stand in long queues to shop and get your billing processes done. Today, times have changed and the last few decades have witnessed a drastic change in the way we shop. Globally, we have entered the world of digitization, where everything from shopping to checking works on artificial intelligence (AI) and machine learning (ML), and you can get your package delivered to your home in just a few clicks.

For secure online shopping, you need to simply follow the above best practices that will make your shopping experience stress-free and smooth as butter.

To Know More, Read Full Article @ https://ai-techpark.com/avoid-being-a-victim-of-black-friday/ 

Read Related Articles:

Guide to Endpoint Security

Diversity and Inclusivity in AI

Maximize your growth potential with the seasoned experts at SalesmarkGlobal, shaping demand performance with strategic wisdom.