Paige, kindly let our readers know how Seismic perceives the role of AI in evolving customer experiences and go-to-market (GTM) processes based on recent data.
At Seismic, we believe enablement is a mission-critical function that turns strategy into reality, and generative AI is creating an industry-defining moment for GTM and enablement teams. It is changing everything about the sales process, from prospecting to meeting preparation, content and presentation development, follow-up, training and performance tracking.
In fact, an overwhelming majority (93%) of enablement tech users acknowledge AI as the driving force behind their future investments. Based on this data, it’s evident that organizations neglecting to integrate AI into their GTM processes risk lagging behind and losing competitiveness in today’s industry, a sentiment echoed by 73% of respondents in our research.
What’s more: our customers know this to be true. In a Seismic customer survey, 65% of respondents cited AI as a primary reason for increased enablement investment. Specifically, they view Sales Content Generation & Optimization as the most valuable use cases to explore and implement for their teams. Over half (52%) are currently using or evaluating AI-powered tools within sales enablement processes, with 61% sharing that they are familiar with these tools to varying degrees.
Your report suggests a significant impact on both internal processes and customer experiences for businesses leveraging AI. How does Seismic observe this impact in terms of tangible ROI and enhanced customer engagement?
In addition to the clear revenue growth teams have witnessed, GTM leaders predict an average of 23% of that growth will be directly attributed to AI utilization over the next five years. In fact, 63% believe that AI is the primary force behind evolving customer experiences today. AI solutions are poised to touch nearly every corner of customer engagement.
For context, GTM leaders in the United States are leveraging AI-powered enablement tools for three primary functions: 53% utilize them for content analytics, 50% for content distribution, and 48% for learning and coaching. Businesses are experiencing significant benefits, with 91% of those who have implemented AI tools reporting an increase in customer satisfaction since integrating AI into their enablement processes.
How is Seismic addressing the gap in understanding how AI is used in GTM processes, and what educational initiatives or tools are being introduced without delving into specific numbers?
At Seismic, we work to consistently update our AI product offerings and tools to ensure they are meeting the needs of our customers and empowering them to build more strategic relationships, effectively engage with buyers, and speed up the entire buying process.
In fact, just last year we introduced an AI customer community, which is dedicated to sharing best practices, knowledge and strategies to seamlessly integrate AI into revenue teams’ operations. Additionally, we offer both the Seismic Advocacy Program and Seismic Community – two spaces for our customers to hear more directly from Seismic leadership about our products, as well as share with each other what they’re learning and doing with AI-powered enablement at their company.
To Know More, Read Full Interview @ https://ai-techpark.com/ai-transforming-gtm-processes/
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