Tag: Crm

The advent of AI-powered adaptive commerce is transforming B2B e-commerce for enterprises across various sectors. Beyond merely enhancing customer insights or product recommendations, AI is now driving a new approach that blends physical and digital realms—often referred to as “phygital.” By integrating AI into physical environments, B2B e-commerce firms are crafting seamless and engaging shopping experiences that bridge online and offline spaces. Here’s how AI-driven physical technology is disrupting B2B e-commerce, along with tips based on our experience.

The Rise of Phygital Experiences in B2B E-Commerce

With the rapid rise of digital transactions, B2B companies are now adapting to meet the needs of clients who value both online convenience and tangible engagement. Phygital technology combines digital interfaces and AI-driven data with physical touchpoints, offering an integrated experience. Industries such as manufacturing, retail, and wholesale are especially suited for phygital solutions, as buyers often prefer to inspect products firsthand. For example, AI-AR and AI-VR tools allow B2B firms to offer virtual product interactions, giving clients a hands-on experience even if they’re not physically in a showroom.

How AI Drives Phygital Transformation

AI plays a crucial role in creating phygital experiences, providing insights that seamlessly integrate digital and physical interactions. Here’s how AI contributes to various aspects of phygital solutions:

Predictive Analytics for Personalization: Machine learning processes vast amounts of customer data, enabling B2B firms to deliver relevant recommendations. AI can personalize in-person experiences by presenting tailored information when customers visit a showroom or virtual demo.

Real-Time Data Integration: Phygital experiences require interoperability between digital and physical realms. AI consolidates data across sources to ensure up-to-date information on stock, pricing, and offers is available to both online and in-store customers.

Enhanced Customer Service with Chatbots and Virtual Assistants: Digital assistants and chatbots answer customer questions and guide them in making informed purchases. These can be deployed online or at physical kiosks to provide consistent support.

As AI technology continues to advance, phygital experiences in B2B e-commerce will reach new heights. Future innovations, like generative AI for enhanced virtual assistance and IoT for deeper digital-physical integration, promise even more robust phygital solutions. Companies that embrace these advancements early will likely achieve a competitive edge, offering unprecedented levels of customer satisfaction and convenience. Ultimately, the future of B2B e-commerce lies in balancing the tangible engagement of traditional sales with the efficiency of digital platforms. Phygital technology, supported by AI, will boost client satisfaction, drive sales, and streamline operations—ushering in a new era for B2B e-commerce.

To Know More, Read Full Article @ https://ai-techpark.com/revolutionizing-e-commerce-with-phygital-technology/

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Business in a dynamic environment no longer considers data a luxury; it’s the fuel that makes wise decisions and drives business success. Imagine real-time insights at your fingertips regarding your customers or the ability to identify operational inefficiencies buried in data sets. Be empowered to drive growth by making data-driven decisions that enable you to optimize marketing campaigns and personalize customer experiences.

However, unlocking this potential is where many of the SMBs struggle. Traditional data analytics solutions often come with fat price tags, thereby positioning themselves beyond companies with limited resources. But fear not! That doesn’t mean it has to be a barrier to entry into the exciting world of data-driven decision-making.

What are data democratization and self-service analytics?

Data democratization means extending access to organizational data to all employees, regardless of their technical nature. It essentially rests on the very foundation that the availability of data should be such that everybody in the entity can get access to information for making decisions and creating a culture that is transparent and collaborative in nature.

Self-service analytics involves tools and platforms that allow users to perform analysis on their own, outside the IT department. They are designed to be user-friendly enough for people in other functions within a company to generate reports, visualize trends, and extract insights on their own from any data they may want.

For small and medium-sized businesses, the benefits that come from data democratization and self-service analytics are huge:

Empower Employees to Make Data-Driven Decisions:

Arm workers at all levels with the ability to make more informed decisions that will have improved outcomes and innovative implications by providing them with relevant data and the proper tools with which to analyze it.

Improve Operational Efficiency:

Much of this IT bottleneck is removed through self-service analytics, improving operational efficiency and increasing decision-making at high speeds.

Gain Insights from Customer Data:

With data democratization, SMBs can get a closer look at customer behavior and preferences to ensure better customer experiences and focused marketing.

Basically, data democratization and self-service analytics democratize the power vested in data to drive efficiency, innovation, and growth within SMBs.

To Know More, Read Full Article @ https://ai-techpark.com/data-democratization-and-self-service-analytics/ 

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Can you tell us about your journey and what motivated you to co-found ForwardLane, particularly focusing on AI’s role in financial services?

My journey into fintech came to me when I worked at the multi-asset alternative asset manager, CQS. There, we could find insights and act on them far ahead of financial institutions. When I saw how difficult it was for advisors to get to insights, I came up with the vision of an AI co-pilot for every financial advisor. With EMERGE, that vision is now a reality. EMERGE analyzes all your data to uncover opportunities and deliver insights tailored to each user and client.

ForwardLane is known for its proactive and personalized advisory platform. How does AI play a pivotal role in achieving this level of personalization and what sets it apart from traditional approaches?

EMERGE combines AI, data aggregation of portfolio, market data, marketing, behavioral, demographic and psychographic and natural language generation to provide hyper-personalized guidance. Imagine having a data scientist, a personal communications coach, and a strategist dedicated to each client – that’s the power of EMERGE. It detects signals and recommends next actions unique to the individual.

You’ve been a noted commentator on AI’s application in financial services. Could you share some specific examples of how AI has benefited asset managers and insurance distribution?

EMERGE digests and learns from your data enterprise-wide to reveal new distribution opportunities. It informs your sales teams which clients to focus on and what to talk about. It can create advisor profile briefs on the fly, and then recommend an engagement plan. The ROI can be game-changing.

ForwardLane’s AI platform combines NLP with enterprise data aggregation. Could you elaborate on how this combination enhances client engagement and provides personalized content?

EMERGE’s hybrid AI extracts insights you never knew existed from both structured and unstructured data. This gives a 360-degree view of each client by connecting the dots across siloed datasets. EMERGE GPT has all of these insights to seed accurate answers and provide advice on how to engage clients effectively.

In the context of ForwardLane’s offerings, could you explain how the API framework seamlessly integrates insights into existing workflows and CRM systems?

EMERGE seamlessly integrates guidance into your existing platforms. Imagine having your CRM proactively guide your next best action for each client interaction.

You have expertise in a wide range of areas including global capital markets, derivatives, and high-performance applications. How have these areas of expertise contributed to the development of ForwardLane’s technology and solutions?

My background in hedge fund quant finance, high-performance computing and high-frequency trading technology allows EMERGE to leverage institutional-grade analytics in a turnkey platform. The inefficiencies in large organizations, led us to create new tools to make life easier for enterprise users. EMERGE democratizes insight creation, data science, effective communications and client engagement for all users

To Know More, Read Full Interview @ https://ai-techpark.com/aitech-interview-with-nathan-stevenson/

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