Tag: Data Quality

In an era where data is heralded as the new oil, there’s an inconvenient truth that many organizations are just beginning to confront: it is therefore important to realize that not all data is equal. With the increasing digitalization of the economy and an imperative to increasingly rely on data in products and services, the focus has been traditionally on the sheer amount of data that can be gathered to feed analytics, provide clients with personalized experiences, and inform strategic actions. However, without this policy to embrace data quality and data lineage, even the strenuous data collection would result in disastrous results.

Let us take an example of a general merchandising retailer chain that, to sustain and overcome its competitors, started a large-scale acquisition-based customer loyalty campaign with help of their gigantic data warehouse. High expectations of the initiative and great investment to make it work reached a deadlock when the issue was revealed: the data behind the plan was unreliable. The promotions of the retailer were wrong since the wrong customers were being targeted, and this eroded the trust of the customers.

This is not an unusual case. In fact, all these issues will sound very familiar in most organizations, yet often with no realization regarding potential hidden costs in the form of poor data quality and a lack of understanding in terms of data lineage. If data is to become a true strategic resource, then organizations have got to go beyond what appears to be mere numbers and down traceability of data. Only then can they establish the much-needed trust in today’s world to answer the diversified needs of the customers and the regulating bodies.

The Hidden Truth About Data: It’s Only as Good as Its Quality

The question is: Who would not want to work with data? The truth is that data is full of errors, inconsistencies, and inaccuracies. Data quality is an issue that ultimately touches upon the decision-making process, organizational compliance, and customer trust.  Let’s consider the following:

For instance, consider a marketing team working on creating a marketing campaign that was based on customer information that might have been entered incorrectly or not updated for several years. The result? Incorrect targeting, resource expenditure, and perhaps the antagonizing of clients. It therefore underlines the significance of sound data—a factor that is relevant both in making decisions and in customer relations.

Key Elements of Data Quality:

Accuracy: The data used should be accurate and depict the true worth and facts.

Completeness: All necessary data should be included without any gaps, i.e., all important data must be there with no breaks in between.

Consistency: Data should not only be uniform with all the systems and reports of the company, but also the format used should be uniform.

Timeliness: Data should be in real-time, and this data should be accessible whenever it is required.

Validity: The attributes should be of the right format and within the right range.

To Know More, Read Full Article @ https://ai-techpark.com/data-quality-and-data-lineage-elevate-trust-and-reliability/

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As organizations continue doubling their reliance on data, the question of having credible data becomes more and more important. However, with the increase in volume and variety of the data, high quality and keeping track of where the data is coming from and how it is being transformed become essential for building credibility with the data. This blog is about data quality and data lineage and how both concepts contribute to the creation of a rock-solid foundation of trust and reliability in any organization.

The Importance of Data Quality

Assurance of data quality is the foundation of any data-oriented approach. Advanced information’reflects realities of the environment accurately, comprehensively, and without contradiction and delays.’ It makes it possible for decisions that are made on the basis of this data to be accurate and reliable. However, the use of inaccurate data leads to mistakes, unwise decisions to be made, and also demoralization of stakeholders.

Accuracy:

Accuracy, as pertains to data definition, means the extent to which the data measured is actually representative of the entities that it describes or the conditions it quantifies. Accuracy in numbers reduces the margin of error in the results of analysis and conclusions made.

Completeness:

Accurate data provides all important information requisite in order to arrive at the right decisions. Missing information can leave one uninformed, thus leading to the wrong conclusions.

Consistency:

It makes data consistent within the different systems and databases within an organization. Conflicting information is always confusing and may not allow an accurate assessment of a given situation to be made.

Timeliness:

Data is real-time; hence, decisions made reflect on the current position of the firm and the changes that are occurring within it.

When data is being treated as an important company asset, it becomes crucial to maintain the quality of the data and to know its origin in order to build its credibility. Companies that follow data quality and lineage will be in a better position to take the right decisions, follow the rules and regulations set for them, and be in a better position compared to their competitors. If adopted in their data management process, these practices can help organizations realize the full value of their data, encompassing certainty and dependability central to organizational success.

To Know More, Read Full Article @ https://ai-techpark.com/data-quality-and-data-lineage/

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Whether you’re choosing a restaurant or deciding where to live, data lets you make better decisions in your everyday life. If you want to buy a new TV, for example, you might spend hours looking up ratings, reading expert reviews, scouring blogs and social media, researching the warranties and return policies of different stores and brands, and learning about different types of technologies. Ultimately, the decision you make is a reflection of the data you have. And if you don’t have the data—or if your data is bad—you probably won’t make the best possible choice.

In the workplace, a lack of quality data can lead to disastrous results. The darker side of AI is filled with bias, hallucinations, and untrustworthy results—often driven by poor-quality data.

The reality is that data fuels AI, so if we want to improve AI, we need to start with data. AI doesn’t have emotion. It takes whatever data you feed it and uses it to provide results. One recent Enterprise Strategy Group research report noted, “Data is food for AI, and what’s true for humans is also true for AI: You are what you eat. Or, in this case, the better the data, the better the AI.”

But AI doesn’t know if its models are fed good or bad data— which is why it’s crucial to focus on improving the data quality to get the best results from AI for IT use cases.

Quality is the leading challenge identified by business stakeholders

When asked about the obstacles their organization has faced while implementing AI, 31% of business stakeholders involved with AI infrastructure purchases had a clear #1 answer: the lack of quality data. In fact, data quality ranked as a higher concern than costs, data privacy, and other challenges.

Why does data quality matter so much? Consider OpenAI’s GPT 4, which scored in the 92nd percentile and above on three medical exams, which failed two of the three tests. GPT 4 is trained on larger and more recent datasets, which makes a substantial difference.

An AI fueled by poor-quality data isn’t accurate or trustworthy. Garbage in, garbage out, as the saying goes. And if you can’t trust your AI, how can you expect your IT team to use it to complement and simplify their efforts?

The many downsides of using poor-quality data to train IT-related AI models

As you dig deeper into the trust issue, it’s important to understand that many employees are inherently wary of AI, as with any new technology. In this case, however, the reluctance is often justified.

Anyone who spends five minutes playing around with a generative AI tool (and asking it to explain its answers) will likely see that hallucinations and bias in AI are commonplace. This is one reason why the top challenges of implementing AI include difficulty validating results and employee hesitancy to trust recommendations.

While price isn’t typically the primary concern regarding data, there is still a significant price cost to training and fine-tuning AI on poor-quality data. The computational resources needed for modern AI aren’t cheap, as any CIO will tell you. If you’re using valuable server time to crunch low-quality data, you’re wasting your budget on building an untrustworthy AI. So starting with well-structured data is imperative.

To Know More, Read Full Article @ https://ai-techpark.com/data-quality-fuels-ai/ 

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