New Survey Reveals Evolving Priorities for IT Leadership

Delivering an improved digital employee experience (DEX) has become a top priority for many enterprise IT leaders, as it directly influences productivity, employee morale, and other critical aspects of business success. However, many organizations still lack the necessary visibility into their IT ecosystems to fully understand how digital tools impact employee experiences and productivity. This gap often hinders efforts to effectively manage the digital workplace and provide employees with an exceptional experience.

To gain deeper insights into these challenges, Lakeside Software conducted a survey of IT leaders, exploring their perspectives on DEX and the obstacles and opportunities they face in today’s workplace. Here are the key findings:

Doing More with Less: The New Normal

In the face of economic uncertainty, 65% of IT leaders identified "doing more with less" as their primary focus. The pressure to streamline operations while leveraging technology to maintain productivity and employee satisfaction is a challenge many leaders are navigating.

A crucial step in achieving this balance is understanding which digital tools employees rely on and identifying underutilized resources. By analyzing endpoint data—such as usage patterns across devices like laptops, desktops, and handhelds—companies can pinpoint inefficiencies and reduce unnecessary expenses.

For instance, a New York-based bank analyzed endpoint data and discovered they only needed to replace a fraction of the 7,000 laptops initially slated for refresh. This data-driven decision saved approximately $9.6 million, proving that visibility into IT assets can lead to significant cost savings while preventing wasteful spending.

Enhancing the Digital Employee Experience

Improving DEX benefits both employees and organizations. A better digital experience fosters higher engagement and satisfaction, which boosts productivity and reduces turnover. This explains why 45% of IT leaders in the survey are prioritizing DEX enhancements.

This trend aligns with Gartner's prediction that by 2025, half of all IT organizations will have a dedicated DEX strategy, team, and management tools—up from just 5% in 2021. The connection between employee satisfaction and digital tools underscores the importance of investing in DEX, especially given that replacing an employee can cost about 33% of their annual salary.

Leveraging AI and predictive analytics to monitor endpoint data is one of the most effective ways to improve DEX. These tools enable IT teams to proactively identify and resolve issues before they escalate, minimizing disruptions and enhancing employee satisfaction. As noted in the survey report, high-quality endpoint data insights allow IT teams to address potential problems early, preventing costly downtime and frustration.

To Know More, Read Full Article @ https://ai-techpark.com/it-leaders-top-priorities/

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Navigating the Mirage: Deepfakes and the Quest for Authenticity in a Digital World

The potential for deepfakes to sway public opinion and influence the outcome of India’s Lok Sabha is raising red flags throughout the cyber community. While Indians are deciding on which candidate best represents their views, deepfakes, and generative technologies make it easy for manipulators to create and spread realistic videos of a candidate saying or doing something that never actually occurred.

The Deepfake threat in politics

The use of deepfakes in politics is particularly alarming. Imagine a scenario where a political candidate appears to be giving a speech or making statements that have no basis in reality. These AI-generated impersonations, based on a person’s prior videos or audio bites, can create a fabricated reality that could easily sway public opinion. In an environment already riddled with misinformation, the addition of deepfakes takes the challenge to a whole new level.

For instance, the infamous case where Ukrainian President Volodymyr Zelensky appeared to concede defeat to Russia is a stark reminder of the power of deepfakes in influencing public sentiment. Though the deception was identified due to imperfect rendering, there is no way of knowing who believes it to be true even after being disproved, showcasing the potential for significant political disruption.

Deepfakes as a danger in the digital workplace

Employees, often the weakest link in security, are especially vulnerable to deepfake attacks. Employees can easily be tricked into divulging sensitive information by a convincing deepfake of a trusted colleague or superior. The implications for organisational security are profound, highlighting the need for advanced, AI-driven security measures that can detect anomalies in user behaviour and access patterns.

The double-edged sword of AI in cybersecurity

However, it’s important to recognize that AI, the very technology behind deepfakes, also holds immense capabilities to help hackers discover cybersecurity loopholes and breach business networks. While AI may help discover new vulnerabilities for threat actors, it also can be used to discover counter-measures, such as identifying patterns in data that would have otherwise gone unnoticed.

A system can then flag the potential Deepfake content and remove it before it achieves its goal. This can help bridge the global skills gap in cybersecurity, enabling analysts to focus on strategic decision-making rather than sifting through endless data.

Companies must prioritise AI-driven cybersecurity solutions as part of a broader, company-wide approach that intertwines safety with quality across all aspects of their operations. From online behaviour to development processes, a centralised AI- ingested understanding of an organisation’s baseline is crucial. Such technologies can identify breaches in real time, whether perpetrated by external threat actors or employees misled by deepfakes. This proactive stance is essential for maintaining integrity and security in a digital landscape increasingly complicated by AI technologies.

To Know More, Read Full Article @ https://ai-techpark.com/deepfakes-and-the-quest-for-authenticity-in-a-digital-world/ 

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