Tag: Financial Institutions

The rise of Generative AI (GenAI) has enormous potential for the banking and finance industries. By utilizing GenAI, banks and credit unions speed applications from submission to approval, save time and effort, and deliver a desirable customer experience.

A recent report from the Society for Human Resource Management (SHRM) and The Burning Glass Institute details how GenAI will have an outsized role on the banking and finance industries. The report lists Morgan Stanley, Bank of America and Northwest Mutual as some of the organizations that are most likely to capitalize on the implementation of GenAI. Their study also measures GenAI exposure among several different professional industries; “investment banking and securities dealing and brokerage” measured third highest while “mortgage and nonmortgage loan brokers” ranked highest overall. If SHRM and The Burning Glass Institute are so convinced that GenAI will profoundly alter how financial institutions operate, what will that change look like and why does it matter?

GenAI is distinct from other forms of automation by its ability to automate what is typically considered knowledge work. This represents a sea change in how professional industries, including financial services, will implement automation technology in their workplaces. In fact, financial services are especially dependent on repetitive manual processes requiring specialized knowledge. Processes like loan underwriting and credit card applications require knowledge workers to manually input data and individually connect with customers or members, which takes up the majority of workers’ time and tasks.  GenAI excels in automating repetitive, manual tasks—such as data processing and pattern identification—streamlining operations and freeing up valuable time for knowledge workers.

The applications of GenAI within financial services manifest in both evident and nuanced ways, each offering distinct advantages to forward-thinking institutions. Many industries have begun employing GenAI solutions as chatbots for customer service, and financial services are no exception. GenAI-powered chatbots, operational around the clock, offer an immediate response to customer inquiries, significantly reducing the need for direct intervention by skilled professionals and enhancing service efficiency.  However, these solutions become even more compelling for financial institutions when embedded in the bank or credit union’s broader systems. For example, a loan applicant can interact with a GenAI-enabled chatbot and get a real-time status update on their loan status by providing a few identifying details. In this way, GenAI increases efficiency while also directly improving the customer or member experience.

GenAI technology is novel, and its implementations are sure to evolve further in the coming months and years. However, its potential for financial services is undeniable. In order for banks and credit unions to take full advantage of this nascent technology, financial institutions need to create AI policies, complete digital transitions and start exploring and investing in GenAI use cases now.

To Know More, Read Full Article @ https://ai-techpark.com/how-generative-ai-enhances-credit-unions-and-community-banks/ 

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Chris, could you start by introducing yourself and your role at Zennify and sharing a little about your background in the finance and technology sectors?

I joined Zennify in April 2023 as Chief Executive Officer. I’m a customer success and IT services veteran with over 15 years of experience in the Salesforce ecosystem and 30 years in technology.

Most recently, I was the Senior Vice President of Customer Success at Salesforce. I led the North American Success team responsible for ensuring the retention and growth of the $15B customer base. Before that, I was the COO of Model Metrics (acquired by Salesforce in 2011) and was a board advisor to Silverline and 7Summits, services firms within the Salesforce ecosystem. I was privileged to advise them on scaling and company growth.

We have a fantastic opportunity at Zennify to push boundaries and change the way consulting is done, using AI and tools to accelerate implementations and customer time to value. We strive to be the top boutique Salesforce and nCino consultancy for financial services firms. I’m proud to be here at Zennify and to continue upholding our reputation as one of the go-to partners for financial institutions that want to see accelerated outcomes.

Why financial institutions should ban AI at their own risk:

Chris, you’ve raised the idea that financial institutions should not ban AI at their own risk. Could you elaborate on why you believe AI is crucial for the financial sector’s future and what potential risks they face by not embracing it?

AI has and will continue to impact the breadth, depth, and quality of products and services offered by financial institutions. There are multiple use cases for AI – and a lot of them focus on increased efficiencies. For example, teams can use AI to better predict and assess loan risks, improve fraud detection, provide better and faster customer support through smarter personalization, and analyze data in unstructured ways – all while reducing costs. These are use cases that would have typically taken more time and have more room for errors. Understanding and implementing AI thoughtfully leads to sustainable business growth and staying ahead of your competitors.

To Know More, Read Full Interview @ https://ai-techpark.com/aitech-interview-with-chris-conant-ceo-at-zennify/

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