Tag: Generative Ai

Shaun, could you please introduce yourself and elaborate your role as a CEO of NINJIO?

I’m Shaun McAlmont, CEO of NINJIO Cybersecurity Awareness Training. I came to NINJIO after decades leading organizations in higher education and workforce development, so my specialty is in building solutions that get people to truly learn.

Our vision at NINJIO is to make everyone unhackable, and I lead an inspiring team that approaches cybersecurity awareness training as a real opportunity to reduce organizations’ human-based cyber risk through technology and educational methodologies that really change behavior.

Can you share insights into the most underestimated or lesser-known cyber threats that organisations should be aware of?

The generative AI boom we’re experiencing now is a watershed moment for the threat landscape. I think IT leaders have a grasp of the technology but aren’t fully considering how that technology will be used by hackers to get better at manipulating people in social engineering attacks. Despite the safeguards the owners of large language models are implementing, bad actors can now write more convincing phishing emails at a massive scale. They can deepfake audio messages to bypass existing security protocols. Or they can feed a few pages of publicly available information from a company’s website and a few LinkedIn profiles into an LLM and create an extremely effective spearphishing campaign.

These aren’t necessarily new or lesser-known attack vectors in cybersecurity. But they are completely unprecedented in how well hackers can pull them off now that they’re empowered with generative AI.

With the rise of ransomware attacks, what steps can organisations take to better prepare for and mitigate the risks associated with these threats?

The first and biggest step to mitigating that risk is making sure that everyone in an organization is aware of it and can spot an attack when they see one. It took a ten-minute phone call for a hacking collective to breach MGM in a ransomware attack that the company estimates will cost it over $100 million in lost profits. Every person at an organization with access to a computer needs to be well trained to spot potential threats and be diligent at confirming the validity of their interactions, especially if they don’t personally know the individual with whom they’re supposedly speaking. The organizational cybersecurity culture needs to extend from top to bottom.

Building that overarching cultural change requires constant vigilance, a highly engaging program, and an end-to-end methodological approach that meets learners where they are and connects the theoretical to the real world.

To Know More, Read Full Interview @ https://ai-techpark.com/ai-tech-interview-with-dr-shaun-mcalmont-ceo-at-ninjio/ 

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The potential for deepfakes to sway public opinion and influence the outcome of India’s Lok Sabha is raising red flags throughout the cyber community. While Indians are deciding on which candidate best represents their views, deepfakes, and generative technologies make it easy for manipulators to create and spread realistic videos of a candidate saying or doing something that never actually occurred.

The Deepfake threat in politics

The use of deepfakes in politics is particularly alarming. Imagine a scenario where a political candidate appears to be giving a speech or making statements that have no basis in reality. These AI-generated impersonations, based on a person’s prior videos or audio bites, can create a fabricated reality that could easily sway public opinion. In an environment already riddled with misinformation, the addition of deepfakes takes the challenge to a whole new level.

For instance, the infamous case where Ukrainian President Volodymyr Zelensky appeared to concede defeat to Russia is a stark reminder of the power of deepfakes in influencing public sentiment. Though the deception was identified due to imperfect rendering, there is no way of knowing who believes it to be true even after being disproved, showcasing the potential for significant political disruption.

Deepfakes as a danger in the digital workplace

Employees, often the weakest link in security, are especially vulnerable to deepfake attacks. Employees can easily be tricked into divulging sensitive information by a convincing deepfake of a trusted colleague or superior. The implications for organisational security are profound, highlighting the need for advanced, AI-driven security measures that can detect anomalies in user behaviour and access patterns.

The double-edged sword of AI in cybersecurity

However, it’s important to recognize that AI, the very technology behind deepfakes, also holds immense capabilities to help hackers discover cybersecurity loopholes and breach business networks. While AI may help discover new vulnerabilities for threat actors, it also can be used to discover counter-measures, such as identifying patterns in data that would have otherwise gone unnoticed.

A system can then flag the potential Deepfake content and remove it before it achieves its goal. This can help bridge the global skills gap in cybersecurity, enabling analysts to focus on strategic decision-making rather than sifting through endless data.

Companies must prioritise AI-driven cybersecurity solutions as part of a broader, company-wide approach that intertwines safety with quality across all aspects of their operations. From online behaviour to development processes, a centralised AI- ingested understanding of an organisation’s baseline is crucial. Such technologies can identify breaches in real time, whether perpetrated by external threat actors or employees misled by deepfakes. This proactive stance is essential for maintaining integrity and security in a digital landscape increasingly complicated by AI technologies.

To Know More, Read Full Article @ https://ai-techpark.com/deepfakes-and-the-quest-for-authenticity-in-a-digital-world/ 

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Empowering Change: Women Leading the Generative AI Revolution in Marketing for International Women’s Day

Shaping the Future: Women Leaders Spearheading Generative AI and Marketing Innovation for International Women’s Day

Celebrating Women Leaders Shaping the Future of Marketing with Gen AI

“Inspire change” sets the tone for this year’s International Women’s Day theme. It’s a fitting reflection of the ever-evolving nature of marketing, where change is the only constant. The last third-party cookie has finally crumbled, privacy laws are tightening, and now, Generative AI is quickly ushering in a new era of innovation and adaptation.

With mounting research demonstrating that gender-diverse teams outperform their peers time and time again, we turned the conversation over to the exceptional women thought leaders who are at the forefront of shaping the narrative surrounding Gen AI and marketing.

Let’s dive into their insights and experiences:

Julie Shainock, Managing Director Travel, Transport & Logistics (TTL) at Microsoft

Shainock is responsible for developing Microsoft’s point of view and future strategy for our WW Travel and Transport Industry. She is focused on leading the airlines, hospitality companies, cruise and freight logistics and rail companies to driving innovation that will enhance the customer and employee journey, while driving increased productivity and cost reduction with the use of Microsoft’s technology and its ecosystem of solution partners.

Generative AI is set to revolutionize the Travel, Transport, and Logistics industries by delivering unprecedented levels of personalization, efficiency, and innovation. It’s not just about automation; it’s about creating intuitive, seamless customer experiences and unlocking new levels of operational efficiency. For organizations to tackle the full potential of GenAI effectively, establishing a clean data foundation and a clear strategic vision for desired outcomes is critical.”

Heather Roth, Director of Digital Strategy, Slalom

Roth has over a decade of experience in digital strategy and analytics, marketing technology, AdTech and marketing transformation for a variety of clients in all key industries, both midmarket and enterprise.

“The promise of Generative AI in marketing has brought forward the importance of data quality and having a strong data strategy. For years, marketers have operated around data owned by publishers, often piecemealed together in different platforms and spreadsheets. The ability to execute on Generative AI tactics is only as good as the data you put into it, which is really driving companies to focus on understanding what data is needed across the business to execute on AI-driven experiences and making investments in owning their data and building out higher quality data inputs. The investment in data maturity has accelerated by years in a matter of months.”

To Know More, Read Full Article @ https://ai-techpark.com/women-leaders-in-marketing-gen-ai/ 

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2023 was a terrific year in the IT industry, but 2024 is set to bring some exciting and groundbreaking developments that will help IT professionals and data scientists develop innovative software and tools to strive in the competitive landscape.

The most recent technological advancement in the data landscape is quite commendable. In 2024, IT enterprises will be heavily impacted, as data is the new oil that can transform any business and reshape the traditional process of analyzing, visualizing, and making data-driven decisions.

As IT enterprises grapple with the data deluge, they often find themselves at an intersection of technological innovation, ethical considerations, and the need for actionable solutions.

In today’s exclusive AI Tech Park article, we will focus on gearing up IT professionals and data scientists to understand the data trends they can expect in 2024.

The Era of the Data Renaissance

The phrase “data is the new oil” was stated in 2006 by British data scientist Clive Humby. The one big difference between data and oil is that oil is a nonrenewable energy, and data can be renewed and reused in an infinite number of ways.

Three decades ago, one of the main challenges that IT enterprises faced was the scarcity of data. However, with time, the main challenge for most IT businesses was having a plethora of data.

With such a volume of data, enterprises struggle with how to use the data, where to implement it, when they need it, and most importantly, how to store it. The traditional database management systems (DMS) failed to tackle the new data sets, which made data professionals realize the importance of cloud storage, which is efficient in handling numerous types of data and quite cost-efficient compared to DMS.

As we stand at the crossroads of a data renaissance, the year 2024 heralds an important role in the data analytic landscape, where data analytics is no longer a tool for data-driven decision-making but a driving force to push greater efficiency, innovation, real-time data insights, responsible AI, reinforce security, and more.

However, IT professionals and data scientists need to address the challenges and considerations of imposing data privacy, skill development, and ethical dilemmas to stay compliant with this evolving regulatory landscape.

Data Democratization

Data democratization has been a growing trend for the past few years, but the increased usage of AI and machine learning (ML) tools has rekindled a new horizon for this trend. With data democratization, every employee in an IT organization will have access to the data to make data-driven decisions for a seamless business process. However, to get full access to data, IT leaders need to provide in-house training on data literacy to familiarize them with the principles and techniques of working with data.

To Know More, Read Full Article @ https://ai-techpark.com/top-4-data-trends-it-professionals-need-in-2024/ 

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Ethics in the Era of Generative AI

In the rapidly evolving landscape of artificial intelligence (AI), media companies and other businesses alike continue to find themselves entangled in a web of lawsuits and public criticism, shining a spotlight on the issue of ethical transparency. Journalism has long been plagued by issues around deception — consumers often wonder what’s sensationalism and what’s not. However, with the latest casualty in the ongoing Sports Illustrated debacle, whose reputation greatly suffered after being accused of employing non-existent authors for AI-generated articles, a new fear among consumers was unlocked. Can consumers trust even the most renowned organizations to leverage AI effectively?

To further illustrate AI’s negative implications, early last year Gannett faced similar scrutiny when its AI experiment took an unexpected turn. Previously, the newspaper chain used AI  to write high school sports dispatches, however, the technology proved to be more harmful than helpful after it made several major mistakes in articles. The newspaper laid off part of its workforce, which was likely in hopes AI could replace human workers.

Meaningful Change Starts at The Top

It’s clear the future of AI will face a negative outlook without meaningful change. This change begins at the corporate level where organizations play a key role in shaping ethical practices around AI usage and trickles down to the employees who leverage it. As with most facets of business, change begins at the top of the organization.

In the case of AI, companies must not only prioritize the responsible integration of AI but also foster a culture that values ethical considerations (AI and any other endeavor), accountability, and transparency. By committing to these principles, leadership, and C-level executives set the tone for a transformative shift that acknowledges both the positive and negative impact of AI technologies.

To avoid any potential mishaps, workforce training should be set in place and revisited at a regular cadence to empower employees with the knowledge and skills necessary to combat the ethical complexities of AI.

However, change doesn’t stop at leadership; it also relates to the employees who use AI tools. Employees should be equipped with the knowledge and skills necessary to navigate ethical considerations. This includes understanding the limitations and biases as well as learning from the mistakes of others who’ve experienced negative implications using AI technologies, such as the organizations previously aforementioned.

To Know More, Read Full Article @ https://ai-techpark.com/how-to-reconcile-lawsuits-and-public-backlash/

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Democratized Generative AI

Explainability is crucial in AI applications. How does Kyndi ensure that the answers provided by its platform are explainable and transparent to users?

Explainability is a key Kyndi differentiator and enterprise users generally view this capability as critical to their brand as well as necessary to meet regulatory requirements in certain industries like the pharmaceutical and financial services sectors.

Kyndi uniquely allows users to see the specific sentences that feed the resulting generated summary produced by GenAI. Additionally, we further enable them to click on each source link to get to the specific passage rather than just linking to the entire document, so they can read additional context directly. Since users can see the sources of every generated summary, they can gain trust in both the answers and the organization to provide relevant information. This capability directly contrasts with ChatGPT and other GenAI solutions, which do not provide any sources or have the ability to utilize only relevant information to generate summaries. While some vendors may technically provide visibility into the sources, there will be so many to consider that it would render the information impractical to use.

Generative AI and next-generation search are evolving rapidly. What trends do you foresee in this space over the next few years?

The key trend in the short term is that many organizations were initially swept up in the hype of GenAI and then witnessed issues such as inaccuracy via hallucinations, the difficulty in interpreting and incorporating domain-specific information, explainability, and security challenges with proprietary information.

The emerging trend that organizations are starting to understand is that the only way to enable trustworthy GenAI is to implement an elegant solution that combines LLMs, vector databases, semantic data models, and GenAI technologies seamlessly to deliver direct and accurate answers users can trust and use right away. As organizations realize that it is possible to leverage their trusted enterprise content today, they will deploy GenAI solutions sooner and with more confidence rather than continuing their wait-and-see stance.

How do you think Kyndi is positioned to adapt and thrive in the ever-changing landscape of AI and search technology?

Kyndi seems to be in the right place at the right time. ChatGPT has shown the world what is possible and opened a lot of eyes to new ways of doing business. But that doesn’t mean that all solutions are enterprise ready as OpenAI openly admits that it is inaccurate too often to be usable by organizations. Kyndi has been working on this problem for 8 years and has a production-ready solution that addresses the problems of hallucinations, adding domain-specific information, explainability, and security today.

In fact, Kyndi is one of a few vendors offering an end-to-end complete solution that integrates language embeddings, LLM, vector databases, semantic data models, and GenAI on the same platform, allowing enterprises to get to production 9x faster than other alternative approaches. As organizations compare Kyndi to other options, they are seeing that the possibilities suggested by the release of ChatGPT are actually achievable right now.

To Know More, Read Full Interview @ https://ai-techpark.com/aitech-interview-with-ryan-welsh-ceo-of-kyndi/

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In this technologically dominated era, the integration of artificial intelligence (AI) has become a trend in numerous industries across the globe. With this development of technology, AI brings potential risks like malicious attacks, data leakage, and tampering.

Thus, companies are going beyond traditional security measures and developing technology to secure AI applications and services and ensure they are ethical and secure. This revolutionary discipline and framework is known as AI Trust, Risk, and Security Management (AI TRiSM), which makes AI models reliable, trustworthy, private, and secure.

In this article, we will explore how chief information security officers (CISOs) can strategize an AI-TRiSM environment in the workplace.

Five Steps on How C-suite Can Promote Trustworthy AI in Their Organization 

The emergence of new technologies is likely to drive more potential risks; however, with the help of these five essential steps, CISOs and their teams can promote AI TRiSM solutions:

Defining AI Trust Across Different Departments

At its core, AI trust is the confidence that employees and other stakeholders have in a company that governs its digital assets. AI trust is driven by data accessibility, transparency, reliability, security, privacy, control, ethics, and responsibility. A CISO’s role is to educate employees on the concept of AI trust and how it is established inside a company, which differs depending on the industry and stakeholders. 

Develop an AI trust framework that helps achieve your organization’s strategic goals, such as improving customer connections, maximizing operational excellence, and empowering business processes that are essential to your value proposition. Once built, implement methods for measuring and improving your AI trust performance over time.

Ensure a Collaborative Leadership Mindset

As IT organizations rely on technology for back-office operations and customer-facing applications, IT leaders face the challenge of balancing business and technical risks, potentially leading to prioritizing one over the other.

CISOs and IT experts should evaluate the data risks and vulnerabilities that may exist in various business processes, such as finance, procurement, employee benefits, marketing, and other operations. For example, marketing and cybersecurity professionals might collaborate to determine what consumer data can be safely extracted, how it can be safeguarded, and how to communicate with customers accordingly.

As a CISO, you can adopt a federated model of accountability for AI trust that unites the C-suite around the common objective of seamless operation without hampering customers’ and organizations’ data. 

In conclusion, as businesses grapple with growing datasets and complicated regulatory environments, AI emerges as a powerful tool for overcoming these issues, ensuring efficiency and dependability in risk management and compliance. AI Trust, Risk, and Security Management (AI TRiSM) may assist businesses in protecting their AI applications and services from possible threats while ensuring they are utilized responsibly and compliantly.
To Know More, Read Full Article @ https://ai-techpark.com/tackling-ai-trism-in-ai-models/

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Generative AI (GenAI) has the potential to automate a broad range of tasks, which boosts productivity, offers new opportunities, and reduces costs as it does not require technical skills to use generative AI tools or software and is widely available. Tech visionaries believe that GenAI will be accessible to workers worldwide to access information and skills across broader roles and business functions. This makes generative AI one of the most disruptive trends of this decade. According to Gartner, by 2026, more than 80% of companies will have employed generative AI APIs and models and implemented GenAI-enabled apps in production environments, compared to less than 5% in 2023.

In this article, we will explore what democratized generative AI is, how it works, and its current applications.

What is Democratized Generative AI?

Traditionally, artificial intelligence (AI) technologies were limited to technical experts; however, the growing availability of democratized generative AI marks the beginning of a paradigm shift in the technology landscape. The democratized GenAI aims to make AI technology more accessible to a wider range of audiences and focuses on providing user-friendly tools and platforms that allow users to create and interact with AI-powered models.

Democratization enables users from various fields, such as journalism, marketing, the arts, and others, to leverage AI algorithms and models to enhance their tasks and gain valuable insights from the given data.

Why Is Generative AI Democratization so Transformational?

At its core, generative AI democratization revolves around numerous data sources and insights from which numerous businesses and institutes can benefit. From decision-making in business to better public services in government sectors, generative AI reduces business costs by, for example, cutting expenditures and supporting development in working on important tasks.

Here are some specific areas where democratized generative AI can be transformational:

Reducing Entry Barriers

AI democratization reduces the entry barriers to using AI and machine learning (ML) algorithms for businesses and individuals so that they can use open-source datasets to train their AI models across any corner of the world without any financial investment.

To Know More, Read Full Article @ https://ai-techpark.com/paving-the-path-to-democratized-generative-ai/

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Artificial intelligence (AI) holds an essential role in reshaping various industries and driving progress, as it can process vast amounts of data and derive valuable insights, enabling IT professionals, researchers, scientists, and more in various industries to make smarter and more data-driven decisions. This reliance on making decisions and executing tedious tasks can be eased with generative artificial intelligence (Generative AI or Gen AI), as it helps generate innovative solutions and strategic foresight by interpreting data on a large scale.

In recent years, with the popularity of generative AI tools like ChatGPT, PyCharm, Midjourney, Speak AI, and many more, businesses have been able to generate new ideas, solutions, and content faster, which helps streamline operations and allows businesses to stay ahead of a competitive and ever-evolving market.

This article delves into how generative AI works, the popular applications, and the use cases across industries.

How Does Generative AI Work?

Generative AI models use neural networks to identify patterns and structures with the help of existing data in the form of audio, text, or visuals to generate new and original content for their users. For instance, a popular application like GPT-3 allows users to generate essays based on short text requests.

With this data, generative AI can then step beyond just generating imitative content and also create a realm for multi-tasing and even create foundation models with the help of unsupervised or semi-supervised learning for training. For example, one stable diffusion, which is used as a base for AI systems to perform multiple tasks, allows users to understand the power of language.

Best Generative AI Applications

Generative AI is a powerful tool that helps streamline workflows for users from different industries. With the help of genetic AI models, one can take inputs like text, visual, audio, and code to generate new or modified solutions.

In conclusion, generative AI transcends the realm of mere artistic exploration, presenting itself as a powerful tool across various industries. Generative AI has not only emerged as a tool but as a collaborator for IT professionals, scientists, researchers, engineers, and many more to create ideas, solutions, and content of different forms through audio, visual, text, language, and coding; this will optimize workflow and spark a creative breakthrough. IT visionaries believe that generative AI offers a bridge between technical expertise and limitless possibilities.
To Know More, Read Full Article @ https://ai-techpark.com/generative-ai-applications-and-services/
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The holiday season is approaching, and companies are eager to organize events for employees that provide opportunities to celebrate their achievements and foster a sense of friendship. However, with the help of generative AI, event planning companies can easily arrange next-level holiday parties that will create an unforgettable employee experience for their clients in years to come.

Before we dive into how generative AI has the potential to revolutionize company holiday parties, let’s get a brief understanding of this cutting-edge technology. Generative AI uses machine learning (ML) algorithms to generate creative and new content like art, text, or music, which enables the event planner’s computer to automatically produce content based on existing patterns and make perfect tools to enhance party planning and experiences.

In this article, we will explore the role of generative AI in event planning and how you can implement it properly this virtual holiday season.

Implementing Generative AI in Party Planning

Hosting a holiday party can have a significant impact on your client’s satisfaction and their company culture. For companies hosting parties, this is an ideal opportunity for employee engagement, boosting their morale, and celebrating functions like Christmas and the New Year together in a stress-free environment.

So, with the help of generative AI, event planners can plan and set the right tone for the party. Here are a few key aspects to look for when implementing generative AI in party planning:

Identifying Party Goals

To boost the morale of employees and strengthen team unity, event planners must identify party goals to make important decisions; for this, you can depend on generative AI to meet these objectives.

Generative AI can create a positive and joyful atmosphere where clients can relax and have fun. To strengthen team unity, generative AI suggests team-building activities and interactive games during these holiday parties. By using generative AI, you can leverage technology to enhance the overall Christmas theme party experience.

Gathering Essential Party Details

While generative AI can assist with many aspects of party planning, it is essential to have a solid foundation before diving into artificial intelligence (AI)-powered event management tools and applications.

Once the goal of the party is established, event planners can move ahead in gathering essential party details, which include party date, budget, venues, and the use of fun technologies like AI chatbots for interactive conversations or VR and AR technologies for virtual tours of the party or gaming sessions.

These objectives can be accomplished effortlessly with the help of generative AI, which not only assists in finding venues according to your criteria but also helps in making the whole process efficient and streamlined.

To Know More, Read Full Article @ https://ai-techpark.com/generative-ai-holiday-party/

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